Source Vitrue released a report on the Top Social Brands of 2008 based on an index the company launched last year. The top social brands list is a result of Vitrue’s daily analysis of over 2,000 popular brands. Each day, the team analyzes online conversations on a variety of social networking, blogging, microblogging, photo and video sharing sites. Virtue then applies a series of algorithms to measure the frequency of keyword usage, the size of the social media environment, and…
Dell Deals with Twitter
In March 2008, Gary Vaynerchuck experimented with @santagaryvee on Twitter where he would announce special Wine Library deals and opportunities exclusively for his loyal followers on the popular micro community. While he slowly phased that activity back into his main Twitter streams, many companies were introduced to a new way to engage and harness enthusiasm among those potentially interested in something new and special. Having contributed to the standard of listening and responding to users and pundits on Twitter, Dell…
Learn the Language of Twitter
Source Twitter has sparked its own ecosystem as it continues to rapidly emerge as a viable platform for online conversations, rivaling Facebook News Feeds for attention and interaction. A group of helpful individuals launched Twictionary, a dictionary and/or translator, to help new tweeters and tweeps embrace and master the language powering the popular micro community and its underlying culture. Power Twitter users and those well versed in the language of the Twitterverse are also welcome to freely contribute their knowledge…
Introducing the 2009 Twitter Bowl; Rate Your Favorite Super Bowl Ads on Twitter
Note: to bypass the background story and skip straight to the instructions for Twitter Bowl, click here. In 2008, Jeremiah Owyang had a great idea to extend the conversation about Super Bowl ads from my living onto Twitter. Chris Heuer, Stephanie Agresta, Darryl Siry, Ben Metcalfe, Eric Gonzales, and I quickly supported the idea and set up a series of Twitter stations to kick things off. Josh Bernoff of Forrester analyzed 2,500 tweets and organized the results into an impressive…
Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humanize Stories and Ads
Disclosure: I am collaborating with Anheuser-Busch on the creation and release of AB-Extras.com Today Anheuser-Busch announced AB-Extras.com – a social media destination for Bud fans 21 years of age and older to reveal the human element and stories behind the ads that will premier during the Big Game. AB-Extras.com is a unique social platform for the internal PR team at Anheuser-Busch to also work more effectively with traditional and digital press and bloggers using the tools and services that they…
Growth for Newspapers Online? Yes and No
Source Nielsen Online is reporting that nine out of the top 10 newspapers experienced growth in online traffic between December 2007 to December 2008. The average growth across the board equated to 16%. Here’s the breakdown: NYTimes.com Dec 07 (000): 17,1777 Dec 08 (000): 18,187 Percentage Change: 16 USATODAY.com Dec 07 (000): 9,939 Dec 08 (000): 11,420 Percentage Change: 15 WashingtonPost.com Dec 07 (000): 8.478 Dec 08 (000): 9,470 Percentage Change: 12 LA Times Dec 07 (000): 4,607 Dec 08…
Is FriendFeed the Next Conversation Platform?
I recently discussed the viability of Twitter evolving beyond a micro community into a standardized platform for macro conversations. It’s certainly the path Facebook is traversing. And, both are making significant progress in the race to syndicate and aggregate the discussions that are important to us within our respective social networks. There is another emerging platform worth discussing as it is quietly growing into an alternative solution to the disparate communities that are pervasive throughout the social web. Ladies and…
Is Twitter a Viable Conversation Platform?
Twitter has us in a flutter. Ev Williams, Biz Stone and team have created something so significant, that it’s changing how millions of people communicate with each other – and it’s only growing beyond imagination. Twitter boasts a substantial community that is emphatically hyperactive, evangelical, and religiously loyal – all in productive and positive ways. The first two legitimate competitors, Jaiku, acquired by Google, and Pownce, a company co-founded by Digg’s Kevin Rose, ultimately learned that Twitter’s momentum was untouchable….
Tracking the Obama Inauguration Across the Social Web: PeopleBrowsr Helps You Listen and Engage
Disclosure, I’m an adviser to PeopleBrowsr… In early December, we released a public alpha of PeopleBrowsr, an attention-centered dashboard for managing your online relationships, brand management, and communication in Twitter and across multiple social networks – all from one place. The public alpha is running incredibly well and thanks to everyone who contributed feedback, ideas, and recommendations, the public beta will be even more incredible. If you’re a brand manager, communications or customer service professional, community manager, or on the…
Social Networks Grow Up: More Adults Connecting Online
(cc) Brian Solis As Social Media permeates our rhythm and routine for discovering, creating and sharing content and information online, the gap between generations is rapidly diminishing. PEW Research released a new report that documents the increase in social networking activity among U.S.-based adults for both personal and professional relationships. Just over one third (35%) of American adult Internet users have created a profile on an online social network, four times as many as three years ago. However, it is…
