Building relationships with bloggers has been the hot topic of the last year, with an emphasis on the last couple of weeks – courtesy of Mr. Chris Anderson (btw, thank you Chris for sparking some of the most important and invigorating discussions to take place in PR in quite some time). I was invited to join Marc Harty of PR Traffic to speak about how and why to build relationships with bloggers at Blogworld Expo in Las Vegas. The room…
PR Roundtable Discussion: Advice on Media and Blogger Relations
Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a âroundtableâ discussion on Social Media. It’s a five part series with the third post running today at Technosailor. The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants. Question 5: What advice would you give to your own industry in engaging the other…
Blogworld Expo – PR Do’s and Don’t’s
I participated in the PR Do’s and Don’t’s session at Blogworld Expo in Las Vegas. I have to say that this was one of the smartest panels I’ve had the opportnity to join in a while. Everyone just got it! The number one takeaway from the session is that PR needs to remember that whether dealing with reporters or bloggers, it’s all about people, relationships, and adding value. And at the end of the day, Public Relations is the responsibility…
PR Roundtable Discussion: Outing Bad PR
Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a âroundtableâ discussion on Social Media. It’s a five part series with the third post running today at Technosailor. The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants. Question 4: Is âoutingâ a wayward PR agency or individual an effective way of dealing…
PR Roundtable Discussion: How Bloggers Can Work with PR People 101
Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a âroundtableâ discussion on Social Media. It’s a five part series with the third post running today at Technosailor. The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants.
PR Roundtable Discussion: Brand in the Internet Era
Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a âroundtableâ discussion on Social Media. It’s a five part series with the second post running today at Technosailor. Question #2 – What does the concept of âbrandâ mean to you and how do you see the concept of brand protection (or the concept of âopen source brandâ, so to speak) being transformed in the internet…
PR Roundtable Discussion: The Challenge of Social Media
Aaron Brazell, Director of Technology at b5media has lined up a handful of respected voices on both sides of the PR game to host a âroundtableâ discussion on Social Media. It will be a five part series with the first running today at Technosailor. Question #1 – What do you think the biggest challenge is for the Public Relations industry to fully embrace social media? Brian Solis: What if we asked the question this way, âShould the PR industry participate…
Participation Is Marketing: Now Is Gone Podcast Series #2
As the official Social Media Release from Bartelby Press hitting the streets today, so does part two of our podcast series discussing the seven principles of community engagement uncovered in the upcoming book, Now is Gone. In the “Participation Is Marketing” podcast we discuss: Most companies make the mistake of assuming that merely publishing blog posts is all they need to do to “participate.” Participation requires a shift from organizational-centric based communications to customer or community-centric communications – Think Customer…
Now is Gone Set for Release on November 12, 2007
Bartelby Press issued a Social Media Release announcing that Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston with yours truly will be available for sale on Monday, November 12th. In one sitting, the book helps business executives and communications professionals understand social media and how to integrate it into the marketing mix: Introduces Social Media, the benefits, and the importance of engaging with influencers and customers directly Explains the new culture of two-way…
Dear Chris Anderson, an Open Letter to Make Things Right
Chris Anderson, Editor in Chief of Wired and also author of The Long Tail, is someone whom I deeply admire and respect. We’ve linked to each other in the past and for the most part, I agree with his views and observations. Every now and then Anderson discusses the state of PR and when he does, it causes nothing less than a full-blown blogstorm that reverberates across the entire industry. But, what matters is that we all learn from it….
