2006 – 2007 saw the rise of new media and it has been nothing short of disruptive for journalists, communications professionals, newsmakers, and the people formerly known as the audience. I’m sure this isn’t news to you. After all, you’re reading this blog, which says that you’re already part of the new media movement and are mostly likely creating your own media as well. Whether you’re in technology or not, there are some very important movements taking place in the…
The Future of the Press Release – Part I, Acceptance
The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them. The process of writing and distributing a press release can be excruciatingly painful and is almost laughable when you read the final product. Company X Launches World’s First, Industry-leading, Innovative Thingamabob that will Change Our…
Conversational Marketing Versus Market Conversations
The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy. As someone noted, aren’t all marketers opportunistic? Yes and no. It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it. Jakob Nielsen added a unique…
Now is Gone on Amazon.com; Pre-orders Open
I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders. Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions. In the past, my approach to discussing New PR and Social Media has been focused on the blogosphere. I realized however, that if I wanted to…
Yahoo’s New Social Network Mashes Facebook with Myspace
I received an invitation from Lee Oden to jump into Yahoo’s new Mash social network and while I reserve a more in depth post for later, I definitely wanted to take a moment to share some initial reactions and assessments. First, Y! Mash is cute. Yes, cute. It’s more related to Myspace than Facebook, so it’s definitely not the leading contender to channel a river of relevance or act as the premier online hub for your personal brand – at…
Crisis Communications 2.0 – Apple and the iPhone Price Bomb
One week following the aftermath, it’s worth another look to dissect and analyze what went right and what went horribly wrong in order for PR people to understand how to prevent crises and also know how to react when they inevitably arise. Gasp. Is it true? Can apple actually “do” wrong? Yes indeed, but before you can call em on it, Steve Jobs swoops in and saves the day, again. Yes, we all know by now that Apple reduced the…
Facebook is the Hub for Your Personal Brand
As I’ve written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today. Not only does it connect people with other contacts, but it also, either intentionally or unintentionally, evolved into a powerful platform for aggregating all online activity to showcase a professionally wrapped package of expertise, personality, networks, and experience. But Facebook is much more than a social network. Its infrastructure facilitates profile and presence aggregation, channeling all online activity…
Now is Gone Book Cover Ready to Print
Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon. Thanks again to Geoff Livingston for including me in the development of this book. Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions. Connect on Twitter, Jaiku, Pownce or Facebook.
Link Love Sept. 10, 2007
Facebook Blog: Public Search Listings on Facebook – I’m working on a post about this which further examines why Facebook is the online hub for your personal brand. In the meantime, here’s the first post. Search Engine Guide: Why You Should Embrace the New Social Media News Release– A good overview on the Social Media Release. Read here for everything you wanted to know about SMRs. Now is Gone: Facebook Marketing Primer Read/Write Web:Social Network Quechup Accused of Spamming New…
Link Love for Sept. 5, 2007
WebJungle:Markets are conversations – but not all conversations are marketing. bub.blicio.us:Business 2.0 is Dead PCWorld:Don’t ban Facebook at work according to researchers Stephanie Agresta:I’m a geek marketer and proud of it! User First Web: Ablog about putting people before technology (worth a read).