TechRepublic’s Macy Bayern covered the release of Frost & Sullivan’s latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” To add expert perspective to these important trends, Bayern reached out to digital analyst and futurist Brian Solis. The article features highlights from their excellent conversation. The unabridged transcript of their discussion is here. The retail (44%) and transportation (43%) industries are leading the pack in digital transformation. “Frost & Sullivan define digital transformation in a very traditional sense,…
X Ranked Number 6 Best Mobile Marketing Books of All Time by Bookauthority
“X: The Experience When Business Meets Design“, made it to BookAuthority’s Best Mobile Marketing Books of All Time list, ranked at #6! BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of recognition. The book is available for purchase on Amazon. p.s. Thank you Lee Odden!
USA Today Features Brian Solis’ Take on Community, a New Text-Based Platform for Celebrities
In an age where the target of social media algorithms continues to move with increasing speed, one service aptly named “Community” is allowing celebrities and business leaders to keep their base engaged by communicating directly with fans and consumers via text. Is this a good thing? USA Today reports that according to digital analyst Brian Solis, the answer is “yes” – for now. “Text creates a closer sense of belonging and engagement” that appeals to fans, Solis says, noting that the…
Brian Solis Identifies the Stall Behind Digital Banking Transformation
Following a report on the state of digital banking that found a “recipe for failure” in today’s banking ecosystem in regard to digital transformation, The Financial Brand turned to digital analyst Brian Solis for his assessment of the reason behind the industry’s stall. The Financial Brand writes: “According to Solis, companies that say their digital transformation efforts are focused on specific business units or disciplines are typically in the early stages of digital transformation. In these companies, resources are concentrated…
The Financial Brand Explores The Reasons Why Most Digital Banking Transformation Efforts Have Stalled
According to The Financial Brand… While there is an almost universal awareness of what needs to be done to digitally transform financial institutions, research from the Digital Banking Report shows that the progress is still slow to non-existent at most organizations. This is a recipe for failure in today’s banking ecosystem. The report, sponsored by Pega, includes a quote from leading digital analyst Brian Solis… According to Brian Solis, companies that say their digital transformation efforts are focused on specific…
Beauty Packaging Cites Brian Solis’ Digital Trends Research Published at CES 2020
In an article that details the big splash of beauty tech at CES 2020, Beauty|Packaging referred to new research published by Brian Solis at the event. — As products become ‘smarter’ and brands are more data-driven than ever, marketers should strive to be empathetic and “human-centered,” advises Brian Solis, a digital analyst, speaker and author. Solis says marketers should strive to create “Ignite Moments,” which ranks second on his list of 11 Digital Trends Shaping Customer Experience and Brand Innovation…
Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes
A globally significant piece on UK platform MarketingTech titled “Instagram confirms it is hiding likes in the US: The agency and analyst perspective,” includes Brian Solis’ insights on the impact of the social media platform’s decision to – in some instances – begin hiding “likes” and other information from the followers of Instagram account members. The piece quotes Instagram CEO Adam Mosseri, who stated that while many users will be able to see the number of likes a particular post…
Brian Solis Ranks #4 on Thinkers360’s 50 Global Thought Leaders for 2019!
Based on his strong performance as author and influencer, Solis, a digital analyst, earned a top five spot on the Thinkers360 worldwide thought leadership list. Thinkers360 is the “world’s first open platform for thought leaders and influencers to share opportunities, promote and advance their expertise.” The rankings are built on five key categories, including: academic, entrepreneur, author, influencer, and speaker. Solis scored at total of 3210 points based on Thinkers360 patent-pending algorithm. Learn more about Thinkers360 and 2019’s top thought…
CNET Features Insights by Brian Solis on VW’s Moia and Eco-Friendly Transportation Startups Entering Rideshare Market
CNET‘s Shara Tibken explored the new e-mobility, electric and green transportation startups aiming to disrupt the ride sharing market. The article, “These posh ride-sharing startups aim to leave Uber and Lyft in the dust,” includes details on VW’s new ride-sharing service Moia (currently available in Germany), and other providers offering environmentally friendly and comfortable transportation. As an leading expert in e-mobility, startups and innovation, Tibken sought the commentary of Brian Solis on Moia and the state of the evolving ride sharing…
Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020
Writer Ashley Zeckman’s piece poses the question: “Are marketers actually adapting their social media marketing approach at the rate that they should to be successful?” and then asks Digital Analyst Solis and 12 other social media marketing expects their predictions for social media as we enter a new decade. Solis urges markets to embrace The Truth of the Customer. “Social media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yet……
