TechReport just named Brian Solis as one of the 15 ‘must-follow’ tech visionaries. Social media platforms like LinkedIn and Twitter / X have become more than just places to stay in touch with your network. Theyâre now powerful marketing tools, with many companies leveraging their capabilities and spending billions of dollars on them. Given this, influencers can have an enormous impact on their communities. In the tech sector, particularly in the B2B space, influencers include founders, futurists, and CTOs with real…
CNN TĂŒrk: Ćirketteki deÄiĆimi siz baĆlatın – You ignite the change within the company
I’m not sure how I missed this story, but wow! CNN TĂŒrk covered the release of one of my favorite research reports I published as a Principal Analyst, “The Digital Change Agent’s Manifesto.” The research was conducted over years of studying digital transformation at companies including Coca-Cola, NFL, Starbucks, and Visa. The result was a guide to help digital executives find a path to gain support from the C-Suite and lead total transformation. Re-reading the report, the insights serve as…
LEADERS Magazine: Digital Darwinism – An Interview with Brian Solis
via LEADERS Magazine – April, May, June 2022 – Volume 45 Number 2 ISSUU digital magazine version | Web version | PDF Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce EDITORSâ NOTE Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Solis is also an eight-time best-selling author and international keynote speaker. Forbes has called him âone of the more creative and brilliant business minds of our time,â ZDNet said that Solis is âone of the…
The AI Journal: Top 20 Digital Transformation Pros you NEED To Follow
Via The AI Journal According to IDC, over the next four years, worldwide Digital Transformation technology investment is set to reach at least $7.4 trillion and will be the first time that DX will account for the majority of IT spending â predicted to be a huge 53% of budgets. Digital transformation is a set of methodologies and tools which are used by modern companies to optimize their operational activities, such as increasing their reach power, providing differentiated service and…
TheStreet Quotes Brian Solis Exploring the Future of Cashless Commerce
via Veronika Bondarenko, TheStreet With the use of cash dropping around 15% per year since 2017, it is no surprise that we’re starting to see more and more cashless restaurants pop up around us. Between the pandemic and general digitalization, only 16% of Americans were found to “always” have cash on them in 2020. The move toward credit cards, apps, and phone-based payment methods has become a self-fulfilling prophecy. If people stop using cash, then places will consider stopping accepting…
Mashed Quotes Brian Solis in Article that Explores Burger King Customer Engagement Strategies
Mashed featured Brian Solis in a recent article that explored how Burger King’s design and marketing is so effective in customer engagement. Excerpt… Brian Solis, a digital anthropologist who studies technology and its impact on society, writes in Forbes that instant gratification actually increases impatience. And what do increasingly impatient people crave? Instant gratification. The process triggers an endless loop that feeds itself, and Burger King is undeniably a part of that system as one of the biggest purveyors of…
Financial Times: Maersk hits cultural storms en route to digital destination
FT author Peggy Hollinger explores Maersk’s attempt to rebrand as a technology-led, end-to-end logistics provider is creating tensions. Original story link. An article in that appeared in FT (Financial Times) referenced award-winning research conducted by Capgemini and Brian Solis. The report, “The Digital Culture Challenge: Closing the Employee-Leadership Gap,” was an industry-first study that measured the digital divide between front-line change agents and executives. How Maersk deals with the tensions that arise from these changes could determine the success or failure…
Multi-tasking is not a superpower, it’s a weakness – without mastery, digital distractions are causing more harm than good
It’s 2021, the second year in a row that SXSW is not being held live in Austin. During the last, live SXSW, I launched my latest, and first personal book on individual empowerment to overcome our social dilemma. Algorithms have certainly earned their wages lately as it’s time for the virtual edition of SXSW 2021 and I’m flooded, thankfully, with memories of 2019. During the craziness of the Lifescale launch at SXSW 2019 in Austin Texas, I met the international…
Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications
NSCA hosted Brian Solis in its 2021 Business & Leadership Conference Virtual (BLCv) as keynote speaker. NSCAâs Business & Leadership Conference is the industryâs most notable platform for executive-level education and discussion. Brian’s topic focused on a “Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees.” Following his presentation, Sounds & Communications, a publication reaching the commercial AV technology and application industry, shared a thorough summary of his keynote. Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees…
La GĂ©nĂ©ration N, les nouveaux consommateurs post-confinement â L’ADN
Source: L’ADN Il n’y a pas que les millennials et les Z dans la vie. La crise du Covid rebat les cartes et fait apparaĂźtre de nouvelles gĂ©nĂ©rations, plus complexes Ă cerner. Ăpisode inĂ©dit dans nos vies, le confinement a Ă©tĂ© un catalyseur de tendances. Contraints et forcĂ©s, nous sommes passĂ©s de lâopen-space au tĂ©lĂ©travail en jogging-chaussettes. CĂŽtĂ© conso, la fermeture des magasins physiques a Ă©videmment reportĂ© les achats sur le digital. Mais, dâaprĂšs lâanthropologue digital Brian Solis, ces nouvelles contraintes de la…
