Photo by Andrea Piacquadio from Pexels I recently had the opportunity to deliver the keynote presentation at āDigitizing Your Customer Experienceā organized by Traction on Demand. My topic focused on customer enchantment in a now digital-hybrid world, “Effective, Efficient, Experiential: Building Lasting Customer Loyalty.” Following my presentation, the team at Traction on Demand, summarized the key points in an eloquent, helpful article. I wanted to share it with you here… 5 Steps to Building Brand Loyalty in 2021 For anyone…
V by Viacom: What VidCon Revealed About the Future of Brand and Creator Collaboration
Nicole Bitette of Viacom’s “V” blog recently did an overview of 2018’s VidCon, and extensively quoted Brian Solis’ event keynote address.
Only companies with impeccable customer service will survive the Zombie Apocalypse
Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions arenāt made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network. Imagine that world is automatic ā If you want to take a vacation in Fiji, you donāt have to ask which of your friends have gone, you simply start searching for Fiji ā on any…
