Social Media Starter Pack Chris Brogan is one of the most social media aware person I know. He doesn’t just theorize, he’s engaged. Learn from him. What Makes a Social Media “Expert”? Justin Kownacki ponders what makes a Social Media expert. Project da vinci Andy Lark announced Project da Vinci which has at it’s core the selection of WPP to create a global marketing agency for Dell. Facebook Not Understanding Opt-In is Like Universal Missing Digital Music Chris Heuer explores…
Blogworld Expo – PR Do’s and Don’t’s
I participated in the PR Do’s and Don’t’s session at Blogworld Expo in Las Vegas. I have to say that this was one of the smartest panels I’ve had the opportnity to join in a while. Everyone just got it! The number one takeaway from the session is that PR needs to remember that whether dealing with reporters or bloggers, it’s all about people, relationships, and adding value. And at the end of the day, Public Relations is the responsibility…
Beware the Things You Share in the World of Social Media
Facebook isn’t the only online aggregator that contributes, defines, and showcases your online brand. Everything we produce and share is online and readily discoverable, not just by friends and family, but business associates, customers, prospects, clients, etc. You’d be surprised what people see, remember and in turn, share with others. Stowe Boyd recently captured a unique observation in his short post, “With Apologies to Henry Davied Thoreau,” where he warned, “Beware of any undertaking that requires editing your Twitter stream.”…
USAToday.com Socializes News
USAToday.com took a step in “a” direction in the hopes of paving the way for traditional media to follow. But a closed network may not have been far enough… Are they too early? No! Are they too late? No way! Could they do more? Yes…absolutely. But, at this point, this is a promising glimpse of how all news will enable viewers to interact with reporters as well as other readers and peers inside USAToday.com. This is where everything is going,…
PR 2.0 Is Not Web 2.0
It’s fascinating to see how the “PR 2.0” manifesto has spread through a natural and intelligent set of influencers over the last 10 years, without attracting “opportunistic” PR professionals to jump on the bandwagon – until now. Now with Web 2.0 starting to crossover into the mainstream, PR 2.0 (and everything 2.0) has become the golden ticket for misguided marketing professionals. Just a side point though, how many people can accurately define Web 2.0 anyway? Answer, not many. It is…
Advanced PR Technology in Practice – Speaking this Friday in Los Angeles
This Friday, March 2nd, I’m speaking at the Bulldog Reporter conference – Advanced PR Technology in Practice, a day-long event discussing how to transform the state of the art into increased visibility, greater ROI and crisis solutions. The event will be held in Los Angeles at The Olympic Collection. I participated in the event when it was in San Francisco last November. I was invited to speak on Social Media, its present and its future, but I was surprised at…
Office 2.0OLS – Under The Radar: Why Office 2.0 Matters
I’ve been invited to blog the “Under The Radar: Why Office 2.0 Matters” event on March 23rd. The event, produced by Dealmaker Media, showcases 32 emerging office 2.0 applications that are changing office workflow and disrupting traditional technology, impacting everything from organization, collaboration, tracking, and publishing to communicating, personalizing, and syncing. It will focus on the future of the office 2.0 landscape and its challenges and opportunities within SMB and enterprise adoption and the monetization of services. UTR: Office 2.0…
Brian Solis on Valleywag
It’s a toss up. Coverage on Valleywag can be either extremely beneficial or detrimental to one’s business and/or reputation. I’ve had the good fortune of making the cut on a couple of really great posts by Megan McCarthy recently, so I am thankful just to be included! First, there was Wag’s coverage from the CommunityNext Event, which I also talked about over at bub.blicio.us. The latest was their party report from SFBeta. Valleywag photographer, Lane Hartwell – also of fetching…
Doc Searls and Robert Scoble on What’s Wrong with Social Media
I recently ran a post that encapsulated the most current memes on Social Media – what it is, isn’t, and what it should be. I also made a case for why Social Media should be classified as “Social Media.” Social media, in principle, is important, as it relates to the democratization of news and information. It represents all of the channels that we the people use to read, write, create, and share information with each other, including blogs, tagging, socialized…
What’s Wrong with Social Media?
Over the last few days, there have been several discussions around Social Media and social media tools, with discussions ranging from its definition and intent, to its manipulation by marketers and whether it needs to be reclassified as something else. Dave Obasanjo sparked the meme in his Social Media…WTF post. “It seems that I must have missed some key conference or memo sometime this year because all of a sudden I see a lot of blogs dropping the term social…
