We live in an era of “digital Darwinism,” a time when technology and society are evolving faster than the ability of many organizations to adapt. It is for this reason (along with a myriad of other problems of course) that in fact killed Borders, Blockbuster, Toys “R” Us and the like. Not only did digital Darwinism cost us close to a half billion job, it’s only accelerating. As Leon C. Megginson once said in paraphrasing Charles Darwin’s Origin of the…
Tomorrow’s Products and Services Need to Offer Innovative (Not Just Iterative) Experiences
Napa Valley, what a wonderful place to visit. Some of my favorite wineries are in Napa. Paraduxx, Far Niente, Harlan, Mascot, Nickel and Nickel, Chandon, Domain Carneros, Cuvaison, Schug, just to name a few. Napa is also a wonderful place to work. And, I recently had an opportunity to do so when I was asked share my vision of the future at the Senior Living Innovation Forum. I’m not an expert in senior living care nor am I a master…
The New Kodak Moment = That Moment When You Lose Market Relevance
“You press the button, we do the rest.” These are the touching words of Kodak’s first advertising slogan. Coined by George Eastman, Kodak’s iconic founder in 1892, this tagline almost seems relevant 120 years later. Almost. There was a time in history where uttering those words evoked an emotional sense of nostalgia. Now, unfortunately, the Kodak moment represents that moment when executives fail to realize how consumers are changing and how markets will ultimately evolve in new directions without them….
Top 11 Trends Shaping the Future of Retail
I took this picture in 2016 at Hillsdale Mall in San Mateo, California. This used to be a Sears department store. While Sears is still alive and kicking, it’s sad to see so many once celebrated brands slowly deteriorate and/or then suddenly crumble. I call this the new “Kodak Moment,” that moment when executives fail to see how customers and markets are shifting. All too often, there appears to be a pervasive “too big to fail,” shareholder-first attitude during what amounts to…
12 Innovation Imperatives
Innovation suffocates in a culture of mediocrity. Here’s how to breathe life into company culture to compete for the future. Ideas are a dime a dozen. Everyone seems to have one or more. I just wish that more organizations would appreciate how plentiful and beneficial ideas are to the future of their business. The challenges are all too common. Often, ideas are shared in fleeting moments with the same zeal as observing the weather. Once expressed they recede from view,…
Today’s Digital Video Revolution & The Future of Brands
Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising and one of the 25 Top YouTube Business Power Players for 2013. The past month there’s been a wealth of speculation in the blogosphere regarding livestreaming services Periscope and Meerkat. Who is going to win? Which platform will crush the other? Which app is the future of…
The New Kodak Moment: Why Storytelling Is Harder Than Ever
Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. As a brand who innovated and heralded a technology that made time stand still – the Kodak moment became a colloquialism equivalent to capturing a moment worth savoring forever. For several generations, Kodak was the world’s record keeper. But those times have quickly come and gone. Every moment ever photographed was a Kodak moment. Until they f***ed…
