There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…
Legacy Models Shackle Digital Transformation and Strangle Innovation
Digital transformation has certainly achieved buzzword status. Yet, by its very nature, digital transformation can be among the most important catalysts for business modernization and innovation. The difference between where we are and where we need to be is separated by purpose and vision. If we can see and work beyond the “digital” in digital transformation, we can model the business of the future today. That’s the hard part. In the early phases of “The Six Stages of Digital Transformation,”…
The Future of Work and Innovation is Tied to Personal Creativity, Productivity and Happiness
What?…Me?…Distracted!?… Yes. You. Us. We are all distracted and have been increasingly so for a long time. But, this isn’t a story about distraction. This is a story about how we, with the help of seductive tech and real-time experiences, disrupted our creativity, promise and happiness. To explain more, I wanted to share a very special conversation with my friends at Gapingvoid Culture Design Group. I’ve had the pleasure to work with them on some of the most creative project…
There Isn’t an App for That: The Formula for Productivity, Happiness and Creativity Starts Within
We didn’t lose our ability to focus or be creative, we were programmed away from it, toward a direction where our attention is heavily monetized. It’s by design. The challenge is two fold. For those who remember life before smartphones and social media, memories serve as a benchmark for comparison. We tend to remember our analog lives and activities with a sense of nostalgia and also disbelief. After all, we’ve since learned to become digital-first in most things we do…
It’s Time to Break Free from Digital Distractions: A Live Interview with Digital Trends
On February 22, I had the privilege of being interviewed by Greg Nibler of the daily video podcast Digital Trends Live about my upcoming book, Lifescale: How to Live a More Creative, Productive and Happy Life. (Video at the end.) Digital Trends is a Portland, ORE technology news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and consumer electronic products. They help readers and those who tune into their programming keep…
How to Be Disruptive and not Disrupted – Motivation for Tomorrow’s Innovators
As the fortune reads, “may you live in interesting times.” It’s both a blessing and a curse as interesting implies not only arousing curiosity or catching one’s attention, but also presenting challenging and enthralling opportunities and experiences. Well, we do live in interesting times and every day, I’m studying and living through new experiences and trends to learn, unlearn and grow. But interesting times doesn’t quite describe what’s happening today nor does it properly set expectations for what’s to come….
Demand Gen Report: Podcast: The Future Of Influencer Marketing Is Influencer Relations
The podcast of industry publication Demand Gen recently had on Brian Solis as a featured guest, discussing the past and future of influencer relationships.
Retail TouchPoints: Holiday Insights Podcast: Extending The Value Of Pop-Ups After They Shut Down
Industry publication Retail TouchPoints recently did a podcast episode on the subject of pop-up stores and how their benefits can be extended past their closing date, and featured Brian Solis talking on the subject.
Marketing Land: Breaking through with meaningful content marketing in the age of storytelling
Industry publication Marketing Land recently conducted a long and detailed interview with Brian Solis about the subjects of marketing and storytelling, and where the two meet for modern companies.
MarketingTech: Brian Solis: On CMO pressure, nailing customer journey touchpoints and the rise of Influence 2.0
James Bourne of industry publication MarketingTech recently conducted a long and wide-ranging interview with Brian Solis about the present and future of their industry.
