Studying the impact of innovation on business and society

Tag: human centered innovation

Are Bots Coming For Your Job? With the Right Leadership, Human-Centered Innovation Will Help You Thrive

Are Bots Coming For Your Job? With the Right Leadership, Human-Centered Innovation Will Help You Thrive

Does it feel like robots are coming for your job? That doesn’t necessarily have to be the case. There is one thing that always differentiates us: our humanity. f youā€™re like most people, you probably think thereā€™s a good chance that artificial intelligence (AI) or automation will significantly impact the global job market. YetĀ surveysĀ show that most of us think these disruptive technologies are primarily going to affect someone else ā€” someone with a skill set or an educational background that…

Marketing Magazine says, ā€œWhen Solis speaks, the market listens.ā€

Marketing Magazine says, ā€œWhen Solis speaks, the market listens.ā€

In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solisā€™s latest research report, The Real-Time and Predictive Commerce Playbook for CMOs. The magazine reports, ā€œWhen Solis speaks, the market listensā€ and goes on to quote Solis as saying, ā€œhuman-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to…