Via David Millili, CEO at LodgIQ, HospitalityNet What defines world-class guest service? Is it personalized offers or a value-driven loyalty program? Is it a timely reply sent back to an unsatisfied guest review? Is it flexible stay options or policies? Is it an engaging social media presence? Guest service can be all of these things… and with the demands accelerated by the pandemic, it has also become so much more. The problem with defining guest service in any singular way…
PhocusWire: A new age for customer engagement in travel
Via PhocusWire There is no time like the present to consider whether or not you engage your customers in the best and most valuable way. Travel brands are desperate to be doing the right thing for passengers or guests, at the same time as getting operations running smoothly and efficiently once more. Social media is one element of that effort but customer engagement through any channel has a lot more potential now than ever before. This is due to the…
The Future of Travel and Tourism in a Post-COVID World
Every industry, in its own painful way, has been disrupted due to COVID-19. While I’ve been sharing scenarios of disruption for the last 20 years, I never considered a global pandemic of this caliber. I feel deeply for every industry and every company and every person affected. It’s why, at Salesforce, I’ve dedicated my research since March 2020, to understanding the effects of disruption to help executives navigate forward. My goal explored beyond the new or next normal toward one…
Disruptive Innovation Accelerates Hotels, Restaurants, Cloud Kitchens, and the Hospitality Industry into the Future
Via Financial Express, Swapna Raghu Sanand With the year 2020 kicking off in an unprecedented way with the outbreak of the coronavirus pandemic, innovative solutions for the hospitality industry have shot into prominence. Given how digital solutions are completely redefining food experiences across the corporate, travel and hospitality segments, an interesting premise can be linked with the concept of futuristic digital Darwinism has been shared by leading digital anthropologist and futurist Brian Solis. The best selling author recently shared a keynote…
Adapt or die: How the travel industry can survive in the era of digital Darwinism
Why bridging the gap between current guest experience and their expectations holds the key to the travel industry’s success. We live in an era of digital Darwinism, where technology and society are evolving faster than most businesses can keep up. In every industry, customers are changing and as a result, disrupting markets and businesses in the process. They’re becoming more connected, informed, demanding, impatient, elusive and self-centered. As customer behaviours evolve, they disrupt markets and businesses that emphasise scaling and…
Innovation is a gift worth getting: Competing for the future starts with challenging business as usual
Every day when you get to the office, there is a surmountable volume of work that greets you. The list is usually pretty long, with calls to return, to do items stacked up, emails overflowing, meetings, marketing and sales planning to fill the pipeline. It’s all in a day’s work. But what if one day you woke up and noticed that the volume of work was notably less? I’m sure you’d be relieved for a bit. But then each day,…
When Hospitality Becomes an Art, It Loses Its Very Soul
The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have and share, form the foundation of marketing and service. If we try to scale experiences for the sake of doing so, we miss the essence…
