COVID-19 overturned lives and livelihoods across the globe, forcing people to find new ways of working, shopping, and playing. Homebound consumers abandoned deep-seated shopping habits overnight, going online in droves and compressing a decade’s worth of digital adoption into months. Although businesses responded quickly to a flood of new online customers, they faced unprecedented disruption, with a staggering 75 percent of consumers trying new brands, products, and channels. These seismic shifts are transforming the role of marketers and marketing, and…
EA Puts Customers and Data at the Center of its Innovative Marketing Organizational Model
EA CMO Chris Bruzzo sees the direct relationships between customer experience, data, user experience and marketing as a new operational mode. That’s what I call X. Marketers who prioritize customer data in their work will find new opportunities to deeply engage their customers on a personalized level. And that’s what customers are now expecting from their favorite brands. But, marketers who simply use new technology to be on trend will find themselves limited to the same old thinking and results….
A Visual Journey of What it Means to Lifescale and Live a More Creative, Productive and Happy Life
Dani Saveker is Global CEO and Founder of The GLAS Group, an organization that offers a simple and effective framework that enables you to do better, be better and feel better in all aspects of life. Dani is also a talented artist who began publishing her Visual Synopses in 2018. She has an incredible thirst for learning and development and so her drawings not only look stunning but seek to capture the messages of some of the world’s greatest thought leaders…
What’s important for CX executives and marketers to consider in 2019?
A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note…
The Reveal: Lifescale, How to Live a More Creative, Productive and Happy Life
I’m very proud (and relieved) to announce my next book, Lifescale: How to Live a More Creative, Productive and Happy Life. I’m also beside myself to share that it’s available to pre-order as of today! Lifescale was written to help you break free from distractions, sharpen your focus, spark creativity and unlock new possibilities as a result. This is my eighth book but first non-business book. It’s not the book I set out to write. It’s the book I needed. Here’s a…
MTA Martech Advisor – What’s Going to Keep CMOs Awake at Night in 2019
From Mediocrity to Growth
Brian Solis is Principal Analyst at Altimeter Group. According to Brian, the right strategy, combined with emerging technologies like AI and machine learning, positions marketing as an “enabler for total CX.”
Here is Brian’s prediction:
“If I could offer any advice to CMOs, it would be to swap out the ‘M’ for a ‘G.’ Legacy marketing is an endeavor toward building relationships upon a foundation of mediocrity. Instead, the ‘G’ represents an opportunity toward growth.
In an era of AI and machine learning, in combination with an open mind and a focus on the entire customer journey, the role of marketing can finally deliver customer experiences that meet or exceed modern customer expectations.
Doing so moves the purview of marketing beyond the top of the funnel and positions it as an enabler for total CX. And that makes marketing a partner in business growth and a partner to CEOs, boards and shareholders.”
Find Joy and Meaning Along the Long and Winding Road of Life
A moment if you will…away from everything else. Sometimes I wonder how I got here. If I had to be honest, I would say that none of it was intentional. And if I had to be fully transparent, there were many throughout my life who believed I wouldn’t amount to much. There was a time when I believed them. I let it define me. The truth is that I still think about it from time to time. Am I supposed…
Growth for Newspapers Online? Yes and No
Source Nielsen Online is reporting that nine out of the top 10 newspapers experienced growth in online traffic between December 2007 to December 2008. The average growth across the board equated to 16%. Here’s the breakdown: NYTimes.com Dec 07 (000): 17,1777 Dec 08 (000): 18,187 Percentage Change: 16 USATODAY.com Dec 07 (000): 9,939 Dec 08 (000): 11,420 Percentage Change: 15 WashingtonPost.com Dec 07 (000): 8.478 Dec 08 (000): 9,470 Percentage Change: 12 LA Times Dec 07 (000): 4,607 Dec 08…
