Have you watched the “Social Dilemma” on Netflix yet? It explores the previously unknown, ignored, and dangerous human impact of social networking, with tech experts sounding the alarm on their own creations. I spent two years doing the same, most notably, with many of the players featured in the documentary. While social networking and gaming have rewired our brains and bodies, what the documentary, and most other experts and approaches leave us without, is a solution. I’m not a believer…
Your Online Behavior Funds a Social Currency and Creates a Digital Credit Score
The Black Mirror “Nosedive” episode is a very real depiction of a possible future of our digital and physical worlds. In fact, there are semblances of it forming in China right now. How you use social media can be collected into a social credit score. Your rating on Uber or Lyft aren’t the only systems tracking your digital behavior and transactions. What you create and curate, what you do, what you say, what you don’t say, who you know, can…
If You’re not an Experience, You’re not a Brand. Period.
The headline was inspired by my new friend Manuel Diaz, president of Emakina.fr. It’s a wise observation that he shared with me while talking about the future of brand and experience in Geneva recently. Luckily, Manuel’s team was on hand to document the experience for an episode of Marche Ou Crève and I wanted to share it with you here. It was the kind of conversation you have in a café in Europe over a glass of champagne…and although this was…
