Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. Itâs not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But itâs not just about tech and the…
How COVID-19 and the “Novel Economy” is changing the way customers respond to businesses
TechRepublic’s Karen Roby spoke with Brian Solis, global innovation evangelist at Salesforce and bestselling author of several books, about what he calls Generation N and how the COVID-19 pandemic has affected business. The following is an edited transcript of their conversation. ï»ż Karen Roby: How our lives have changed since we last talked! This is why I was really glad to talk to you today, because Generation N! This is a concept I want you to explain, and tell everybody,…
La GĂ©nĂ©ration N, les nouveaux consommateurs post-confinement â L’ADN
Source: L’ADN Il n’y a pas que les millennials et les Z dans la vie. La crise du Covid rebat les cartes et fait apparaĂźtre de nouvelles gĂ©nĂ©rations, plus complexes Ă cerner. Ăpisode inĂ©dit dans nos vies, le confinement a Ă©tĂ© un catalyseur de tendances. Contraints et forcĂ©s, nous sommes passĂ©s de lâopen-space au tĂ©lĂ©travail en jogging-chaussettes. CĂŽtĂ© conso, la fermeture des magasins physiques a Ă©videmment reportĂ© les achats sur le digital. Mais, dâaprĂšs lâanthropologue digital Brian Solis, ces nouvelles contraintes de la…
FranceSoir: La génération N: un nouveau type de consommateur transformé par la pandémie
LâĂ©pidĂ©mie de coronavirus, accompagnĂ©e de mesures de protection sanitaires inĂ©dites, a considĂ©rablement changĂ© les habitudes et les rĂšgles de vie en sociĂ©tĂ©. Aux Ătats-Unis, pays de la sociĂ©tĂ© de consommation par excellence, Brian Solis a dĂ©veloppĂ© le concept de la gĂ©nĂ©ration N pour dĂ©crire un nouveau type de consommateur, complĂštement tournĂ© vers le digital, nĂ© pendant la pandĂ©mie de coronavirus. Les personnes peu connectĂ©es rejoignent les gĂ©nĂ©rations Y et Z Brian Solis, expert en Ă©conomie digitale et analyste en innovation pour Salesforce,…
The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand
The first issue of CORE Magazine published by Epsilon features some of my new research on disruption, the Novel Economy and new consumerism. I’d like to share it with you below… The Ultimate Disruption:Â The COVID-19 pandemic led to a seismic shift in consumer behavior As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket-…
