via Jason Considine, MedCityNews Who is Generation C and how will healthcare adapt to meet their expectations? The term âGen Câ was first introduced circa 2012 by futurist Brian Solis as a way of describing a generation of connected consumers defined not by their age, geography, or income but by their hyper-connected, mobile-first mentality. While the term âGen Câ was first introduced circa 2012 by futurist Brian Solis as a way of describing a generation of connected consumers defined not…
Brian Solis Shares 5 Laws of Resilient Innovation via Singularity U
Reflective of its title â5 Laws of Resilient Innovation,â an article posted on the Singularity University site, Brian Solis shares his observation of trends and best practices that help businesses explore ways forward. Solis starts the piece talking about his concept of Digital Darwinism and why in this current world, companies need to adaptâŚor die. âRight now,â he writes, âthere are new breeds of investors, startups, competitors, and operating models with the sole purpose of exploiting vulnerabilities. In themselves, this…
Brian Solisâ Definition of Generation C is Quoted in an Iranian News Article on Media Literacy
Solisâ trademark Generation C concept is used as a launching point for an article called âMedia Literacy and Gen C: How to Deal With?â that appeared on the website of Iranâs Mehr News Agency, which is headquartered in Tehran. In the articleâs second paragraph, author Setareh Behroozi writes, âIn 2012, the digital analyst Brian Solis defined Generation C as the âConnected Consumer.â He pointed out that anyone who integrates technology into their daily routine, regardless of age, shares certain qualities….
Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’
Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch points and more so, how customers were hacking their way to desired outcomes. Along the way, I found that when it comes to “digital customers,” alignment in behaviors and preferences spanned generations beyond traditional demographics. At the time, I referenced this group of hyperconnected customers “Generation C” where…
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The Accidental Narcissist And The Future Of [Connected] Customer Engagement
Have you ever noticed that your Facebook News Feed is the digital equivalent to âItâs a Wonderful Life?â Perhaps youâve likened your Instagram stream to that of âLifestyles of the Digital Rich and Internet Famous.â In each network, and across multiple social streams, youâre fed a visual buffet of seflies, travel, food, fashion, and celebrations. In assemblage, they tell the story of life well lived, or at least a life well curated. At the center of each of these experiences…
Are you connecting with your new generation of customers…Generation C?
As youâll no doubt read here over and over again, social media is important to your business. If you donât engage on Twitter, Facebook, or Youtube, youâll eventually go out of business. At least thatâs what the experts will have you believe. Fear tactics are not so much as effective in business or defining customer relationships as they are at creating a sense of [contrived] controversy. I must be honest with you however. While social media is indeed a game…
The rise of Generation-C…and what to do about it
I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately business. I refer to this generation as Generation-C. Prior to my trip, I met with Capital Magazine for an in-depth interview. They asked some very important questions, questions that…
Meet Generation C: The Connected Customer
Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate and a social profile or presence upon delivery into this world. A study published in 2011 by security company AVG and Research Now surveyed 2,200…
