The good thing about social media, is that it gave us a voice. The bad thing about it, is that it gave us a voice. The path to saving it, making it valuable to not only ourselves, but for society at large, is in our control. The question is, what are you going to do differently moving forward? They say hindsight is 20/20. At some point, we will look at everything, recognize our missteps and ask, “why didn’t we see…
The Past, Present and Future of Social Media – How We Fell to the Dark Side and Why the Force is with Us
It was 2017 when I failed to deliver what would have been my eighth book. At the time, I was approaching the two year anniversary of the release of my previous work, X: The Experience When Business Meets Design. I was feeling the pressure to deliver. At the same time, my goal was to amplify my reach as an author, speaker and also as an authentic voice in a sea rife with other brilliant minds and more so, exceptional marketers. But,…
AdAge: A New Customer Experience: How AI Is Changing Marketing
Industry publication AdAge recently had a look at how artificial intelligence is changing the nature of marketing, citing Brian Solis’ thoughts on the subject.
Demand Gen Report: Podcast: The Future Of Influencer Marketing Is Influencer Relations
The podcast of industry publication Demand Gen recently had on Brian Solis as a featured guest, discussing the past and future of influencer relationships.
MarketingTech: Brian Solis: On CMO pressure, nailing customer journey touchpoints and the rise of Influence 2.0
James Bourne of industry publication MarketingTech recently conducted a long and wide-ranging interview with Brian Solis about the present and future of their industry.
Reseller News: Bring digital transformation to life: breaking down the cultural barriers
Industry publication Reseller News recently did an overview of their annual Partner Breakfasts, which bring together business leaders looking to bring digital transformation to life in their organizations, citing Brian Solis’ report with Capgemini’s Digital Transformation Institute on the subject.
CoMarketing News: Influence Marketing is Still Far From Mature…
French marketing publication CoMarketing News recently did an article on the still relatively young state of influence marketing, citing Brian Solis’ “Influence 2.0” study he did for Altimeter.
Viuz: AI Marketing: New Principle of Intelligent Automation
French marketing publication Viuz recently did an overview of early efforts into using AI for marketing purposes, citing Brian Solis’ thoughts on the subject.
a.list: Influencer Marketing Focused On Long-Term Relationships, Hindered By Budgets, Report Says
Industry publication a.list recently took a look at Brian Solis’ Altimeter report on the current state of influencers, sharing conclusions along the way.
Venture Beat: Online marketplaces must go beyond sales to experiences
Industry publication Venture Beat recently took a look at Brian Solis’ Altimeter report on the state and future of digital marketplaces, drawing conclusions along the way.