Dan Schwabel is not only a personal branding expert, he’s someone I’ve come to know and respect over the years…and definitely someone I consider a friend.Ā We recently sat down to discuss Engage and the resulting interaction culminated in a wonderful discussion that explored the state of professional and personal branding in the era of new media. How do you define “Engage” and do you believe that people and business that fail to engage will cease to exist in the…
Q&A: Culture Shock, How Social Media is Changing the Culture of Business
Good friend JD Lasica asked me to answer some fantastic questions for a post he published in celebration of Engage. I poured so much of myself into the responses, that I felt it was worth sharing here with you as well. Many of the lessons and observations below are important for you as a champion, decision maker, entrepreneur, or executive.Ā Social Media is not only changing how we communicate, we are also changing the culture of business from the outside…
Engage is Now Available at a Bookstore Near You
Following a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you. When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world. This book is written for you… It helps champions, decision makers, and executives understand the impact and potential of new media and how, when, where to integrate it into mix. It also helps you…
It’s Time to Engage: Please Help Share the News
I can’t believe the day is finally here. In fact, it’s here earlier than planned. Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others…
Engage
UPDATED I’m truly excited to share a bit of news with you… While this isn’t the formal launch of my new book, today represents a significant milestone for me. As of today, Engage is available for pre-order on Amazon.com, Barnes and Noble, Books a Million, and Borders, with shipments expected to arrive sometime in mid-to-late February. Other sites will go live soon. This post represents the first time that I’ve publicly released the title…Engage. And, I also join good friends…
Tracking Brands on Twitter to Improve How You Listen and Engage
Recently, I reviewed Twibs, a directory that lists all brands and businesses currently using Twitter. Electric Artists released Tracking Twitter, a new app that is a real-time listing of the top brands, media, television, entertainment, and celebrities that the team is currently following on Twitter. While this service offers appeal as a directory for consumers seeking their favorite brands and personalities on Twitter, it’s much more promising as a real-time monitor of how businesses, media properties, and celebrities are using…
Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception
Source This post highlights the nuances associated with crisis communications and not the merit of either case. In the era of socialized media, brands and businesses are now vulnerable to a new era of influencers ā their customers. But what happens when the community that championed consumer experiences is accused of exploiting them to extort advertising dollars from the businesses affected by the reviews? User generated reviews arenāt necessarily a brand new concept, epinions, Amazon, among any others have provided…
The Top Social Brands of 2008: What’s Your Conversation Index?
Source Vitrue released a report on the Top Social Brands of 2008 based on an index the company launched last year. The top social brands list is a result of Vitrueās daily analysis of over 2,000 popular brands. Each day, the team analyzes online conversations on a variety of social networking, blogging, microblogging, photo and video sharing sites. Virtue then applies a series of algorithms to measure the frequency of keyword usage, the size of the social media environment, and…
Tracking the Obama Inauguration Across the Social Web: PeopleBrowsr Helps You Listen and Engage
Disclosure, I’m an adviser to PeopleBrowsr… In early December, we released a public alpha of PeopleBrowsr, an attention-centered dashboard for managing your online relationships, brand management, and communication in Twitter and across multiple social networks – all from one place. The public alpha is running incredibly well and thanks to everyone who contributed feedback, ideas, and recommendations, the public beta will be even more incredible. If you’re a brand manager, communications or customer service professional, community manager, or on the…
Gary Vaynerchuk Puts the Social in Social Media
Shot at SXSW08 If there’s one person who personifies the words, “Internet Rock Star” or “Internet Famous,” there’s no need to look any further than Gary Vaynerchuk, host of WineLibraryTV. Gary is the epitome of the old adage, āIf I can do it, anyone can do it.ā Vaynerchuckās passion, dedication, and perseverance has given way to success that has yet to reveal itās full potential. Heās moving on upā¦ The Web is fertile ground for those who can transcend its…
