Every company is now asking some version of the same question…how do we use AI to become more efficient? It’s the right question. But it’s not the only question. If we use AI only to automate existing processes, reduce costs, and accelerate yesterday’s work, we may become faster versions of who we already were. That might improve productivity, but it won’t guarantee relevance. The bigger opportunity is to use AI to challenge the assumptions that define the business itself: what…