Where are companies at in their digital transformation efforts? This was the question I set out to answer in, āThe 2014 State of Digital Transformationā report. Ā After two years, it was time to check-in on the digital transformation landscape again to learn how companies are changing, what challenges theyāre facing now and what opportunities theyāve uncovered. Recently, I hosted a webcast on behalf of Altimeter and Prophet to share the findings from the latest āState of Digital Transformationā report. Over…
Dial M for M-Commerce: Why Nowās the Time to Swipe Right for Mobile Revenue
Iāve said it before and Iāll say it again, mobile is the first screen, not the second screen. Design and invest accordingly. Tell me if youāve heard (or experienced) this one beforeā¦ Youāre in the market for a new product. Youāre on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult…
Innovation in Customer Experience Starts with a Shift in Perspective
While traveling Europe this year, I metĀ Silvia HƤnig who was writing a story for Haufe.de about customer experience. She followed up our initial conversation with the questions below. Instead of shooting back quick answers, I took the time, maybe too much time, to thoughtfully reply as if I were going to share the exchange with everyone. And, that’s what I’m doing here. I hope it helps you… Mister Solis, why is it so difficult to create Customer Experience (CX) for…
Connected Customer Experiences Are at the Heart of Digital Transformation
The word “digital” can be misleading. Digital transformation is about how people and their behaviors, expectations, and preferences are changing. Customer experience (CX) is one of the most important trends in business today as it brings companies closer to customers and customers closer to brands. But CX is also so much more. The work toward creating more relevant, meaningful and productive customer experiences also places your company and employees on a path toward business transformation. But this isn’t change for…
Digital Transformation is Still Largely Technology-First, People-Second
Digital transformation has officially become a ubiquitous term that describes any companyās investment in digital infrastructure regardless of ultimate vision and intention. But, unless digital transformation takes a technology-second and a customer/employee first approach, investments will be unaligned with market evolution and more importantly, human behaviors, preferences and expectations. Technology is just a means to power business transformation. But technology can only get part of the job done. You need people. And, like technology, people are changing. Each time I…
5 Tips for Reimagining Yourself in an Era of Digital Darwinism
Learning to do things differently will have a positive impact on your business. Recently, IĀ had the chance to talk with Deep Patel for EntrepreneurĀ to discuss the challenges and opportunities surroundingĀ digital Darwinism.Ā In the conversation, I Ā shared some of my work and observations about how living in an era of greatĀ disruption will ultimately humanize businessĀ (at least I hope). Following is a summary of our conversation and fiveĀ prescriptions for surviving and thriving an era of digital Darwinism… 1. Reimagine yourself in an era…
The Human on the Other Side of the Screen
I was in New York recently meeting with the IBM Watson team. While there, I had the the opportunity to sit with Robert Schwartz in the company’s Astor Place studio to record a podcast for a new series, “THINK Leaders,” which provides insights and advice on data-driven leadership for the C-suite. The conversation and the topics were quite provocative and eye-opening. So much so, that I wanted to share it with you here so that it mayĀ help, in some way,…
Why I Study Disruptive Technology AND People
Sometimes I struggle with trying to stay present and relevant. There are so many thought leaders and personalities with exceptional marketing behind them. All I can do is share myĀ work and hope it finds and helps you in your work. Every now and then, I open my door to personal interviews. I did just that forĀ Kimberly McSweeney. I wanted to share that discussion with you here… Why do you study technology and its impact on society? What first sparked your…
Build Platforms, Not Just Products
Guest post by David Rogers (@david_rogers), faculty at Columbia Business School and author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age. This excerpt is from Chapter 3, on how businesses need to transform their strategy for competition. Download a full chapter at www.DigitalTransformationPlaybook.com In 2007, two recent graduates of the Rhode Island School of Design, Brian Chesky and Joe Gebbia, were struggling to pay the rent on their apartment in San Francisco. When they heard that…
Search Strategy Marketing: Digital Business Transformation is Not Just About Technology
“Digital transformation is more than just digital; itās about remodeling businesses to be agile, innovative, and customer-centric at their core.” This is the heart of the message from Altimeter’s report by Brian Solis…
