A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note…
Brian Solisā Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas
Solisā article āMarketing and CX Enter the Age of Machine Learning, But Are Businesses Readyā is mentioned and linked to in an article on Linkedin Marketing Solutions blog by Steve Kearns called āWhatās Trending: Ideas to Inspire Your Content Marketing.ā Solisā article is at #10 on a list of āWhat Marketers Were Reading and Sharing Most This Week.ā Kears introduces it by writing, āWe wrap up this week with an interesting read from Brian Solis on machine learning and how…
Smartphones and Voice-Assisted Devices Create Opportunities for Modern Customer Experiences
Anyone who uses a smartphone can attest to the incredible power of real-time, in-the-moment discovery that leads to decisions and outcomes. But, now in an age of voice-assisted devices, we are further empowered to command information or purchase on-demand. āOK Google, Alexa, Hey Siri, what are the best bluetooth headphones for me?ā Or, āPlease reorder groceries from last week for delivery tomorrow afternoon.ā Like mobile shopping, voice-assisted behavior is also becoming second-nature. Brands must now reimagine the customer journey and…
Customer Experiences Become Memories, Good or Bad, and They Add Up To Your Brand
Customer experience (CX) is the sum of the all interactions a customer has with your business. It’s not enough to measure performance in any one moment. The customer doesn’t care about your individual operations. All they care about is how well they can reach their objective and how they feel along the way (and after). This is where most companies miss opportunities in CX. It’s not a tech or business strategy that can be simply defined by a framework. True…
The Marketing Centre – The Marketing Centre book club: Essential summer reading
Digital analyst, sociologist and futurist Brian Solis scans the horizon to see whatās next for businesses. Solis doesnāt just explore trends and theories, but offers his vision as to how you can get ahead in uncertain times.
Why Jason chose this book: āThough this was written in 2013 I still think itās very relevant today. It talks about the ādynamic customer journeyā, and how every consumer touchpoint on that journey adds or subtracts from the overall customer experience.
āGiven that context, it strongly recommends that as a business you need to āinnovate or dieā with clear priorities on what to address. Solis has written three other books on innovation and consumer trends. āWhatās the future of businessā is his second one, and he has written two more subsequently expanding on his work. So depending on your knowledge on the subject area, you could start at a different point in Solisā bibliography.ā
.Me – Digital Marketing Lessons I Learned at Spark.me Conference
āBehind every screen, expression, and impression stands a human beingā¦ Not a consumer.ā ā Brian Solis
Brian Solis, one of the worldās most renowned marketing experts, analysts, and writers, made us all remember that brand, before anything else, means experience. It sounds confusing at first, but itās actually quite logical. Brands use experience as a way of bringing life into the things we care about.
MARTECH Advisor – 2019: The Year of New and Improved Customer Experiences
As Brian Solis, principal analyst and futurist at Altimeter once said, āwelcome to a new era of marketing and service in which your brand is defined by those who experience it.ā
BizCommunity – #BizTrends2019: 4 Niche E-Commerce Stores Driving Innovation in Online Shopping
Brian Solis explains that by disrupting the traditional brick-and-mortar store, mass online retail commoditised price, service and returns – ultimately convenience. But, as customer expectations evolved, these became everyday and online retailers needed to start seeking new value propositions.
Marketing Land – 2019 Mobile Marketing Predictions From Industry Veterans
Brian Solis, principal analyst and futurist at Altimeter, author of X: The Experience When Business Meets Design. āMobile marketing becomes less of marketing as we know it and more focused on CX and customer journeys. Instead of upgrading touchpoints, marketing reimagines existing funnels for mobile mindsets, behaviors and expectationsā¦not just devices. Mobile signals feed a new ādata as a serviceā model where marketing aligns with business functions to drive unified performance and growth.ā
Inventiva – Online marketplaces must go beyond sales to experiences
Thatās the sweeping conclusion of a new report calledĀ āThe State (and Future) of Digital Marketplaces,ā produced by Altimeter principal analystĀ Brian Solis and published by marketplace technology company Kahuna. More than just selling a product, these platforms will increasingly need to find ways to simplify and integrate the entire customer experience, from discovery to purchasing to delivery.
āItās an economy with experience as a service,ā Solis said. āThat facilitating of transactions just isnāt going to be enough for the success of marketplace anymore.ā
