I was moved by an inspiring piece about finding hope in a time of disruption and uncertainty. It was written by my friendĀ Andrew Penn, CEO of Telstra. Though it was published this time last year, I found it relevant now. Penn observed that in these times of a great reset, it’s only human to lose hope. It’s true seemingly everywhere. Just looking at Twitter right now, it feels like the special place I once described as a human seismograph has…
Salesforce’s 11 Best Business Podcasts of 2022: How companies to build trust and better connect with customers
via Michael Rivo, Trail Blazers podcast,”Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. Inevitably, I discover new ideas and mindsets, and have a laugh or two. Best of all, I get to share them with you. I hope you find something that speaks to you and carries you into 2023 feeling inspired.” Educate…
Watch: The Future of Experience Design – exploring the need for human-centered experiences
Via Itamar Medeiros Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They donāt actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, theyāre limited in the ability to design experiences that…
Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on theĀ Blazing Trails podcast, marketing guru Seth Godin and…
MarketingFacts – Brian Solis (Salesforce): āMarketing kan zich heruitvinden als Customer Experience disciplineā
While in Brussels, I had a very welcome opportunity to speak with Matthijs van den Broek, MarketingFacts: Innovative in Marketing, after all of these years. What a pleasure! Source: MarketingFacts In aanloop naar The Next Web 2022 (vandaag en gisteren) sprak ik met Brian Solis, keynote speaker, onderzoeker, ex-Altimeter. Een mooi weerzien, na een jaar of 12. De carriĆØre van Solis is tot nu toe best indrukwekkend, niet alleen gezien waar hij nu staat (high-end adviseur van Marc Benioff bij…
Zoom’s Work Transformation Summit: Humanizing the Customer Experience
Zoom is part of our everyday life now, creating new windows into work, entertainment, education, and augmenting how we communicate with one another and how we experience events and engagements…together. I was honored to join Zoom’s Work Transformation Summit and have the opportunity to share the virtual stage with Chief Product Officer Oded Gal. The event explored “how to deliver impactful customer experiences” in Ā hybrid world, one where virtual interactions are the new normal and digital- and mobile-first behaviors open…
Upgrading the Airport Experience for Travelers – Airport Experience Conference
Via Shafer Ross, Airport Experience News Brian Solis keynoted the Airport Experience Conference in Orlando, Florida. Following is a summary of his presentation, “Digital Disruption And The Post-Pandemic Consumer.” Following his presentation, Brian also signed copies of his best-selling book, “X: The Experience When Business Meets Design.” AXC Keynote Solis Suggests Brands Redesign the Airport Experience Special Coverage: 2022 AX Conference Brian Solis is a digital analyst and anthropologist and Global Innovation Evangelist at Salesforce who took the stage at…
Designing the Customer’s Experience – Live at The CMO Club Summit
By Jessica Denny, The CMO Club Brian Solis, Digital Anthropologist and Global Innovation Evangelist for SalesforceĀ believes the pandemic fundamentally changed us all, calling it anĀ epochalĀ moment. During the 2021 CMO Club Innovation and Inspiration Summit, Brian shared how people are spending more time in the digital world than ever, but at the same time, they have stronger preferences about what they want from brands. Customers want more than a transactional experience: they want to feel like brands are aligned with their…
Customers are the Ultimate Influencers; The Value of a Shared Experiences and How To Measure Them
After releasing, What’s the Future of Business: Changing the Way Businesses Create Experiences, I also published a secret “bonus” chapter for those who finished the book and found the Easter egg at the end. Now, I’m making the bonus chapter available for everyone. Why? Because the four moments of truth explored in WTF not only define the modern customer journey, the link between the Zero Moment of Ā Truth (ZMOT) and what I call the Ultimate Moment of Truth (UMOT) is…
Build Brand Awareness and Relevance Through Mobile-First Micro Moments
Since 2020, every organization, all at once, was challenged to digitize customer journeys. From e-commerce to buy online pickup in store (BOPIS) to curbside to deliveries to buy now pay later (BNPL) to micro-fulfillment and everything in-between, digital transformation was no longer a competitive differentiator, it was a necessary business foundation just to compete on par with everyone else. But as digital-first buying behaviors became the new norm, customers quickly realized that “digital” itself isn’t a magic wand to deliver…
