![The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]](https://briansolis.com/wp-content/uploads/2016/12/a-change-e1403099627193-620x437.jpg)
It was the day after the U.S. election. I arrived in Copenhagen. I was tired. It near the end of a two week trip that took me to Munich, Amsterdam, Beirut, and London. But, I was also excited to attend Digital Copenhagen, a conference that explores digital trends affecting the future of business. My presentation was set to challenge conventional beliefs around several important technological and business trends. Before I took the stage, I joined the crew at TwentyThree to…
E-Commerce and Apps Pave the Way To The Future of Retail: Inside Amazon Go, A New Retail Experience
We’re a company of builders. Of pioneers. It’s our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we’re always looking for the next one. – Amazon Every industry is ripe for disruption. It’s what you do now that defines your future and legacy. One of the most exposed industries to disruption at the moment, among many, is the retail sector. From…
Human-Centered CX: Uniting Stakeholders Across the Enterprise to Deliver a Relevant and Holistic Customer Experience
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX establishes a competitive advantage against companies that prioritize the bottom line. While customer experience is a noble and important catalyst for business transformation, becoming truly customer-centric requires an introspective approach. This takes stepping back to define what customer experience really means from the customer perspective, what they truly value and also whatās primed, broken or missing to…
Innovation in Customer Experience Starts with a Shift in Perspective
While traveling Europe this year, I metĀ Silvia HƤnig who was writing a story for Haufe.de about customer experience. She followed up our initial conversation with the questions below. Instead of shooting back quick answers, I took the time, maybe too much time, to thoughtfully reply as if I were going to share the exchange with everyone. And, that’s what I’m doing here. I hope it helps you… Mister Solis, why is it so difficult to create Customer Experience (CX) for…
Human-centered CX: Uniting stakeholders across the enterprise
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX establishes a competitive advantage against companies that choose to solely prioritise the bottom line. While customer experience is a noble and important catalyst for business transformation, becoming truly customer-centric requires an introspective approach. This takes stepping back to define what customer experience really means from the customer’s perspective – what they truly value and also whatās primed,…
Building a Brand Through Experience Design
Recently, I had the good fortune of conducting a joint interview withĀ Don Schuerman, chief technology officer and vice president of product marketing at PegasystemsĀ on the topic of customer experience. Don brought anĀ intriguing perspective to the table from more than 20 years on the technology side, working directly withĀ companiesĀ to operationalize digital initiatives. You can listen to the interviewĀ here, but I also wanted to share some highlights from the conversation: The market is changing, whether we like it or not:Ā Customer expectations…
5 Questions Defining the State and Future of Digital Transformation
I recently presented at event in San Diego. My goal in doing so was to help attendees reframe the problems they were trying to solve and introduce new opportunities that would help themĀ go back to work and contribute to meaningful change. I remember it being a beautiful day.Ā The crowd was electric andĀ more than open to new ideas. When I was done presenting, I playfully threw out that I would be outside on the patio (overlooking the San Diego Harbor)…
How Digital Darwinism Changed Customer Experience
What is experience? What is customer experience? Believe it or not, trying to answer these questions is where the future of digital transformation and experience design intersect. Ā While I was in London at an event focused on innovation in customer experience, I filmed a short video for Oracle to explore the topic. A 20 minute conversation was edited down to a aĀ one minute burst. Knowing that this would happen, I spoke in Twitter-like responses. I hope it helps you in…
To improve CX, companies must rethink the customer journey to cater to Gen C
A (r)evolution is brewing, and most companies are not prepared for it. Itās no secret how, with an overabundance of new devices and platforms available every day, customers are more empowered and finding new ways to either hack or completely ignore company touchpoints. With this complex customer journey unfolding, great marketing, products and services are not enough to win. Now, companies need to create and cultivate meaningful experiences for their customers. This starts with designing a more intuitive and efficient…
The Opposite of Change is Conformity: A framework for driving meaningful digital transformation
Digital transformation is a buzzword. On top of that, the termĀ digital transformation causes debate amongst those working in or studying the fieldĀ and confusionĀ among everyone else. But at the same time, digital transformation is also one of the most promising and impactful trends in business (r)evolution today. Why? It carries with it the ability to modernize how businesses work, market and serve. AndĀ more so, digital transformation offers a unique glimpse into how disruptiveĀ technologiesĀ are affecting human behavior, expectations and values. It has…
