Liraz Margalit of the Clicktale blog recently conducted a Q&A with Brian Solis at CDO Israel, and posted the video at their website.
MarTechSeries: Leveraging the Power of Social Media to Garner More Customer Reviews
Nivedya Varma of industry publication Marketing Technology Insights recently compiled an overview of advice for companies to use social media to garner more customer reviews, and quoted Brian Solis within the article.
CMSWire: Brian Solis: Customer Experience Is Still Too Much a Technology-First Discussion
China Louise Martens of industry blog CMSWire recently published a profile of and interview with Brian Solis, as part of their series highlighting the speakers of the upcoming Digital Customer Experience (DX) Summit.
Evolving customer behavior gives retailers insight into innovation priorities
āInnovation starts with understanding who people are becoming, because in there are the insights into how they shop and why.ā – Brian Solis, principal analyst at Altimeter Group Not too long ago, I had the opportunity to present my vision for retail innovation and shopper experience at “The Summit” hosted by AT&T in Dallas. Following the event, the AT&T Editorial Team, published a written summary and also a video highlight reel of my talk. I wanted to share them with…
We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there
It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to…
Customer Experience, Where It is Now, and Where It Will Go Next
Leo Bertelli was gracious enough to invite me for an interview on the state and future of CX. Ā The conversation was so engrossing that I wanted to share it with you here. I hope it helps you! What do you think have been the most significant advances in CX in previous years? You canāt talk about customer experience if you donāt appreciate what the word experience means – and as the author of a book on experience design, I struggled…
AI, Chatbots and Designing the Next Generation of Automated Customer Engagement
No matter how much sweetness or spin you add to it, early incarnations of AI-powered chatbots are the call centers of this generation. They’re cool. They’re scalable. They’re relatively inexpensive compared to human agents. Yes, chatbots scale engagement through new, popular messaging channels and introduce conversational commerce capabilities that carry the potential to deliver incredible experiences. But here’s the thing…most of the interactions are basic, seeking to replicate existing transactions and experiences that only seem to wow those designing not…
How to Transform Digital Customer Experiences for the Connected Customer
Digital transformation is only becoming more prominent in driving business modernization. Yet today, it is rarely designed, led and managed as one, sweeping, coordinated effort across the enterprise. Eventually companies get there as outlined in “The 6 Stages of Digital Transformation.” But, most of the time it starts disparately in pockets across the organization. Many business units learn and progress independently before regrouping with the rest of the organization to then move in unison and with purpose.Ā This is why the…
To innovate or advance digital transformation, look outside your industry
My good friend and journalist Dan Tynan wrote two exceptional pieces on digital transformation in Adweek, “5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs” and “Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age.” If you’re not in marketing, please don’t stop reading yet! This is bigger than marketing. This is about organizational innovation and transformation. Dan and I spent time together talking through what digital transformation…
The Next Round of Modern Commerce Disruption
The evolution of modern commerce is underway. Every day, we are introduced to new, niche players that introduce new personalized product and business models. At the same time, traditional retailers are learning how to innovate and also acquire innovative startups to introduce new capabilities, expertise and leadership into the fold. And of course, Amazon only continues to disrupt on all fronts. At the heart of this rapid evolution and revolution is emergent technology such as AI, machine learning, mobile, conversational…
