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CMSWire: Brian Solis: Customer Experience Is Still Too Much a Technology-First Discussion

China Louise Martens of industry blog CMSWire recently published a profile of and interview with Brian Solis, as part of their series highlighting the speakers of the upcoming Digital Customer Experience (DX) Summit.


Starting out as a programmer and database architect, Solis moved to Silicon Valley in 1996 and soon found himself advising enterprise companies on how to better market and sell their technologies. He then began working with internet startups to help them in educating consumers both on their software and the need for that technology. “In both cases, what I noticed was a consistent focus on technology as a solution rather than on work or life aspects and the impact of that technology on them,” Solis said.

Read entire interview at CMSWire

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