Originally published in the Alexa blog, “Out with Content Strategy, In with Content Experience.” Did you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most relevant information regardless of the company providing the information? The question for you is, where is your business in these activities? What is it that customers find about your brand, if at all,…
Brian Solis Offers Advice and Encouragement to San Diego Wildlife Startup Mammalz
Solis is quoted with words of encouragement and advice at the end of a San Diego Union-Tribune article about Rob Whitehair and Alex Finden, founders of a startup called Mammalz, an online social hub for seasoned filmmakers and other wildlife content creators. The site will be a social media like platform where artists can livestream nature content from wild locales, share creative short films, air podcasts or upload tiny snapshots of their adventures. After a discussion of the changes…
The Content Moderation Imperative: How AI and Humans Will Make Social Media and Gaming Better for the World
I had the privilege of participating in an important conversation about the state and future of social media and gaming and the need to protect users from harmful content and engagement. Joining me in that conversation was Chris Priebe, CEO & founder of Two Hat Security and Stewart Rogers of VentureBeat. You can listen to it (and I encourage you to do so) here. Leading up to the discussion, I spoke with VentureBeat on the subject and the critical need for intelligent…
Marketing Land: Breaking through with meaningful content marketing in the age of storytelling
Industry publication Marketing Land recently conducted a long and detailed interview with Brian Solis about the subjects of marketing and storytelling, and where the two meet for modern companies.
Three Brand Storytelling Misconceptions That Are Holding You Back
Guest Post by Ekaterina Walter and Jessica Gioglio In the era of the connected digital consumer, brand storytelling needs to undergo a radical shift. For many companies, brand storytelling has become a buzzword, a way to support marketing campaigns or polished commercials. So much so, that we’ve lost our focus on the heart and soul of brand storytelling. It’s time we took the BS out of brand storytelling and focus on what truly matters: building the meaningful and relevant connections…
The technology behind psychographic marketing can be used for good, evil or…advertising
This year, I was given the opportunity to present in Dubai at OMD Predicts, an event that explores the future of media, consumerism and brand. To be honest, it was my first time stepping out of the Dubai airport. In the past, Dubai was only a stop over en route to other countries. Needless to say, I was excited. Following my presentation, I met with Austyn Allison from Campaign Middle East in the lobby of the Westin Dubai Mina Seyahi…
Deepening Customer Relationships with Contextual Content
Guest post by Rebecca Lieb and Jaimy Szymanski, Content: The Atomic Particle of Marketing In the “phygital” world that marries our physical and digital presences, content is ubiquitous. Only by offering content through the lens of context can marketers achieve relevancy to today’s uber-connected consumer. Beacons, sensors and the Internet of Things (IoT) are moving marketing past the screen to the objects, places, and even the conditions (weather, holidays, sales) we occupy and experience in the real world. Contextual marketing…
What is Influence 2.0 and why is it important in the future of CX?
Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying and experimenting with online influence. In February of 1999, I opened a lab to test and learn and in the process, was one of the many contributors to shape the future of digital marketing and customer engagement. Shortly after joining Altimeter Group in 2012, I shared all of the research I had collected and more and published…
![LinkedIn: Why We’re Hungry for Remarkable Content [Infographic]](https://briansolis.com/wp-content/uploads/2015/11/Why_We_re_Hungry_for_Remarkable_Content.png)
LinkedIn: Why We’re Hungry for Remarkable Content [Infographic]
Did you know that 4.6 billion pieces of content are produced daily? In the last 30 years, we as humans have produced more information than in the previous 5,000. We check our phones 110 times a day and email 30 times every hour. Social media has overtaken everything to become the number one activity on the web. Getting attention has never been harder or more important. Yet many marketers continue to contribute to the content glut rather than lead the…
The 10 Commandments of Content Marketing
Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance. It’s hard to gauge or appreciate something so contextual however when we base our work on the measurement of the wrong things. Numbers do not reflect engagement. They…
