Adam Soccolich interviewed Brian Solis for the December 2021 issue of Entrepreneur. The article made the print edition and is also available at Entrepreneur.com (subscription required). Your Top 4 Questions About 2022, Answered By the World’s Top Superforecasters Consumer Behavior What will customers want or expect more of? Beyond the oft examined categories of millennials and centennials, a new generation of consumers that I call Gen N ā thatŹ¼s N for ānovelŹ¼ ā are now driving business transformation. It comprises…
Meltwater Quotes Brian Solis in Article About User/Consumer Behavior
In an article by Wesley Matthew on the Meltwater site called āTackling Trends in User Behaviour: Whatās Hot and How to Stay on Top of It All,ā the writer quote āthe famous wordsā of Solis to support his thesis exploring the changing behaviors of consumers in an ever-shifting digital landscape. Solisā quote is short but to the point, and, in Matthewās estimation, ring true for various touchpoints: āSocial media is about sociology and psychology more than technology.ā Matthew uses the…
Cirium Execs Reference Brian Solis in Article on Airlines and Airportsā Use of Data
Solis is mentioned at the tail end of a Future Travel Experience article titled āWhy data analytics is a vital tool for unlocking new customer experience and revenue opportunities,ā featuring new perspectives on the subject byĀ Ciriumās Carrie Mamantov, Marketing Director, and Steve Lappenbusch, Principal Product Manager. The article was centered around Ciriumās involvement in FTE Global 2019, where the company would be leading a co-creation session exploring āHow can the industry better utilize data to exceed traveler expectations?ā Mamantov…
