Adam Soccolich interviewed Brian Solis for the December 2021 issue of Entrepreneur. The article made the print edition and is also available at Entrepreneur.com (subscription required). Your Top 4 Questions About 2022, Answered By the World’s Top Superforecasters Consumer Behavior What will customers want or expect more of? Beyond the oft examined categories of millennials and centennials, a new generation of consumers that I call Gen N â thatÊŒs N for ânovelÊŒ â are now driving business transformation. It comprises…
Meltwater Quotes Brian Solis in Article About User/Consumer Behavior
In an article by Wesley Matthew on the Meltwater site called âTackling Trends in User Behaviour: Whatâs Hot and How to Stay on Top of It All,â the writer quote âthe famous wordsâ of Solis to support his thesis exploring the changing behaviors of consumers in an ever-shifting digital landscape. Solisâ quote is short but to the point, and, in Matthewâs estimation, ring true for various touchpoints: âSocial media is about sociology and psychology more than technology.â Matthew uses the…
Cirium Execs Reference Brian Solis in Article on Airlines and Airportsâ Use of Data
Solis is mentioned at the tail end of a Future Travel Experience article titled âWhy data analytics is a vital tool for unlocking new customer experience and revenue opportunities,â featuring new perspectives on the subject by Ciriumâs Carrie Mamantov, Marketing Director, and Steve Lappenbusch, Principal Product Manager. The article was centered around Ciriumâs involvement in FTE Global 2019, where the company would be leading a co-creation session exploring âHow can the industry better utilize data to exceed traveler expectations?â Mamantov…
