Chris Anderson, Editor in Chief of Wired and also author of The Long Tail, is someone whom I deeply admire and respect. We’ve linked to each other in the past and for the most part, I agree with his views and observations. Every now and then Anderson discusses the state of PR and when he does, it causes nothing less than a full-blown blogstorm that reverberates across the entire industry. But, what matters is that we all learn from it….
Now is Gone Podcast Series #1 – Audience Versus Community
Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book. The book is available for pre-orders at Amazon.com. You can download Podcast #1 here or stream it from the Now is Gone blog. Podcast #1 – Audiences versus Communities – One-way communications to audiences versus two-way conversational marketing within communities – The…
Further Defining Social Media Releases
Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.” His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases,…
Blog This – October 28, 2007
Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here. PR and Bloggers Officially in “Beta” – Finally Stuart Henshall really nails it on how PR can more effectively work with bloggers. Social Media Forces PR’s Evolution Social Media is forcing PR to stop lobbing grenades from behind the wall and to jump into the front lines of conversations Definition of Social Media by Brian Solis I took…
The New Rules for Breaking News, Robert Scoble Should be in PR
Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists. Good friend Robert Scoble recently discussed the subject of blogger relations, embargoes and the process of news and launches in tech PR. Scoble, for those who may or may not know, is probably the one of the…
Blog This, October 21, 2007
Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here. Future to Newspapers: Jump in the river Doc Searls, “To be truly alive, truly new, truly part of the life of its readers, a newspaper needs to be on the live web and not just the static one. It needs to flow news, and not just post it. It needs to flow rivers of news, or newsrivers.” Anti-Gaming…
The Future of the Social Media Release is in Your Hands
Todd Defren and Brian Solis. The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall. Each day new examples are emerging and will only continue to be showcased as Social Media…
Blog This! October 17, 2007
Understanding the New Influencers Paul Dyer takes a passionate look at why PR people give PR a bad name. Social Media Power Secret- Listening In social media, everything starts with listening. Chris Brogan shows you how… Social Media Release Announcing Gooruze, a New Social Network for Online Marketers Gooruze is a NEW professional community where members inspire, share advice and learn. Gooruze provides a one stop source for ranked news and advice for online marketing. Created and rated by the…
Building a Bridge Between Your Story, Bloggers, and People – Part II
Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess. Therefore new job positions are opening up in an attempt to hire people who understand the art of blogger relations and, if that doesn’t work, hire anyone who blogs – regardless of industry and communications…
Jott Boosts Mobile Productivity Through the Power of Voice
Recently I wrote about Pinger and how it was a useful tool for using your voice to send “voicemail-based” text messages to individuals as well as different groups. I still use it for very specific messaging with my various teams. In addition to Pinger, there’s a new service which I can’t seem to stop using. And, since I’m on the road quite a bit these days, it is helping me keep pace with my workflow as if I were in…
