Source: Shutterstock Happy New Year! Welcome to 2010…this is your year. Let’s build upon the lessons we learned in 2009 in order to help us continue on our journey towards earned relevance. The Greatest Hits of 2009 Part VIII 1. The Second Life of Second Life 2. The Science of Retweets on Twitter 3. Teens Adopting Twitter 4. Social Media Accounts for 18% of Information Search Market 5. The Future of the Social Web 6. The Competition for Your Social…
The Greatest Hits of 2009 Part VII
Source: Shutterstock As 2009 comes to a close, we’re inspired to take what we learned this year and apply it to the uncharted year that lies ahead. Our resolutions for 2010 must include learning and participation. With an open mind and an open heart, we can continue to learn, grow, and in turn, teach those around us to make 2010 a banner year for new media literacy and change. The Greatest Hits of 2009 Part VII 1. One in Five…
The Greatest Hits of 2009 Part V
Source: Shutterstock 2009 represented a quantum leap in publishing for me. It was the first time in the years that I’ve been writing and blogging that I challenged myself to publish at a greater frequency, depth, and volume. Here are some of my favorites… The Greatest Hits of 2009 Part V 1. Identifying and Connecting with Influencers 2. Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards 3. I’m Not Talking to You 4. Everything You Never Knew About…
The Greatest Hits of 2009 Part IV
Source: Shutterstock Valuable Information flies across our attention dashboards at blinding speeds. As 2009 comes to a close and we embrace a new optimism for 2010, let’s revisit some of the most read and shared posts this year. Greatest Hits of 2009, Part IV: 1. Social Media is Rife with Experts but Starved of Authorities 2. Unveiling the New Influencers 3. PR Does Not Stand for Press Release: Equalizing Spikes and Valleys 4. The Decline of Traditional Advertising and the…
The Future of Interactive Marketing
Source: Shutterstock Forrester recently released a new report tracking the future of US interactive marketing through 2014. Authored by Shar VanBoskirk, with Christine Spivey Overby, Niki Scevak, and Angie Polanco, Forrester predicts that interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR). Even though interactive marketing will approach $55 billion by 2014, the report also observes that not all industries will keep pace with this growth. Retail and financial services are expected to dominate the…
Finding Influencers in Social Media
Source: Shutterstock Guest post by Dan Zarella, author of “The Social Media Marketing Book,” published by O’Reilly. When you’re trying to find targets for a social media marketing campaign, you should be looking for two types of people, influencers and audience. Your audience is the people you’re trying to sell to, this is a wide swath of potential users, clients or customers. They may or may not be heavily involved in social media and they may or may not have…
On Twitter and Social Networks, Brands Benefit from Conversations
Source: Shutterstock A recent study revealed 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives. Now we learn that Twitter users are actively paying attention to brands on the popular information network. According to research conducted by Performics and ROI Research, about half of Twitter users who were introduced to a brand on Twitter were compelled to search for additional information. The companies studied the activity of 3,000…
Our Journey Defines Our Future in Social Media
Source: ShutterStock What follows is my opening address to the Social Media World Forum… As we look ahead to 2010 in the world of social media, we should first stop to appreciate how far we’ve come in this journey to new found relevance and presence. Social media served as a great equalizer. The technology and the corresponding networks that freely connected us, democratized the ability to publish and share content, weave more meaningful relationships, as well reset the ecosystem for…
3 Realities of Social Media
Guest post by Michael Brito. Follow him on Twitter, add him on Facebook or read his blog. Source: Shutterstock This post is a reflection of my personal experiences working in the enterprise and does not reflect the point of view of previous or current employer. Reality #1: Consumers already get it; brands are still trying to figure it out Consumers use the social web to talk about everything including products. Sometimes they are praiseworthy, sometimes not. There are no strategic…
In Social Media, Collaboration is King
Guest post by Becky Carroll: Read her blog | Follow her on Twitter Source: Shutterstock In the past, it was somewhat difficult to have true customer conversations. We were able to solicit customer feedback, but we weren’t always good at responding. The fact is, we didn’t have a good way to easily get back to customers with resolutions to problems or closure to suggestions. Customers would feel they were sending their comments and concerns into a “corporate black hole”, never…
