In an article by Wesley Matthew on the Meltwater site called “Tackling Trends in User Behaviour: What’s Hot and How to Stay on Top of It All,” the writer quote “the famous words” of Solis to support his thesis exploring the changing behaviors of consumers in an ever-shifting digital landscape. Solis’ quote is short but to the point, and, in Matthew’s estimation, ring true for various touchpoints: “Social media is about sociology and psychology more than technology.” Matthew uses the…
Meet Generation C: The Connected Customer
Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate and a social profile or presence upon delivery into this world. A study published in 2011 by security company AVG and Research Now surveyed 2,200…
