I had the distinct pleasure of meeting Melissa Pierce recently at The Computer History Museum in Mountain View. Brett Petersel of Mashable and Jane Quigley of Crayon insisted that we connect and I gladly obliged. Melissa is a professional life coach and also the producer of Life In Perpetual Beta, an ambitious interview-driven documentary that features stripped-down, honest, and unpretentious one-on-one conversations with thought leaders and pioneers in the fields of New Marketing and Social Media. Life In Perpetual Beta…
BusinessWeek Seeks Guidance on Who To Profile in Social Media
Stephen Baker and Helen Walters of BusinessWeek recently asked readers to nominate those individuals who are driving the evolution and pervasiveness of Social Media as part of its “voice of innovation” series. Who is truly the most innovative force within social media? Who’s really making a difference? Who really gets it? Who do you think your fellow BusinessWeek readers NEED to know about? The submissions are in and I’m honored and humbled to be included in the list of candidates. Now,…
SolutionsStars Video Series Helps Businesses Embrace Social Media
During Blogworld Expo 2008 in Las Vegas, The Network Solutions Team shot footage for SolutionsStars, its online Web series designed to help small businesses harness the potential of Social Media to identify, understand, participate, and excel in the communities that impact their bottom line. I was asked to participate by good friend Geoff Livingston (the man behind the book Now is Gone). Portions of the resulting footage were edited into two videos as part of the series, The Social Opportunity…
Twitority & Twithority Rank Tweets and Keywords By Authority
As online conversations continue to gain in prominence and relevance to any customer and market-focused business, it becomes critically important for marketing and service professionals to listen. It’s the listening that serves as the foundation for identifying, guiding, and establishing meaningful engagement. Twitter is one of the more active and influential communities that can effectively recruit affiliates, incite action, and spark trends. Until now, the only way to measure conversations or keywords by authority in Twitter was either manually or…
What Inspires You?
I’m fascinated and inspired by the unity, education, and collaboration spurred by the socialization of media. The sources for insight, artistry, and influence have proliferated globally, giving voices to, and creating communities for, every day people who share ideas, passion, and aspirations. The Social Revolution is Our Industrial Revolution Intel is also inspired by education. The company recently created Inspire, a new community that spotlights education through innovation. It is a platform to celebrate the people, voices, and actions that…
Social Media Predictions for 2009 – Introducing Social Syndication and Aggregation
My good friend Joe Pulizzi, founder of the Junta42 content and custom publishing network, has compiled an impressive list of 47 social media and content marketing experts to share their advice and predictions for 2009. The list includes insight from renown pundits and visionaries including: Paul Bradshaw David Meerman Scott Scott Monty Sally Falkow Jason Falls Toby Bloomberg Marc Meyer Ann Handley Paul Gillin Valeria Maltoni Here’s my prediction: Brand marketers will continue to experiment with existing and emerging forms…
2009, The Year of Social Aggregation & Syndication: Scrapplet Paves the Way
I have had the privilege to help guide, mold, and launch many companies over the years. The Social Web, and its supporting community, influence the development of innovative, rich and useful applications. The socialization and metamorphosis of content creation, discovery and distribution continues to inspire and strengthen my passion for participating in its evolution. Recently, PeopleBrowsr made its Public Alpha debut to become the dashboard for your distributed social graph, starting with Twitter. Currently, I’m working with Steve Repetti on…
Fear Kills Businesses, Dead
What follows is the unedited version of my most recent post, currently live at TechCrunch. Credit: Stuant63 via Flickr It’s official. We’re in a recession. Recessions naturally inject fear and panic, which is only heightened by every discussion of market losses, layoffs, bailouts, and somber predictions. We’re only human after all; of course everything affects us personally and emotionally. Fear is not a catalyst for productivity however. With valuable advice pouring in from concerned and sympathetic entrepreneurs and proven leaders,…
Extra Extra, Read All About It! Newspapers Respond to the Social Web
Source Yes, the headline isn’t really breaking news to many of us. However, I received an interesting report this week that ties numbers to the tumultuous newspaper industry and its struggle to remain relevant, today and tomorrow. I wanted to share the numbers with you… Every year, The Bivings Group, analyzes how and to what extent America’s largest newspapers are embracing the Web. With Social Media opening the flood gates for innovation in online content creation and distribution, newspapers are…
TechCrunch Kills The Embargo, But PR Holds the Smoking Gun
Disclosure, I am a contributor to TechCrunch and I have had my fair share of embargoes broken by various reporters and bloggers over the years. In some cases, we trusted the wrong people. Credit In what is sure to come as an absolute surprise to the tech PR industry, TechCrunch proclaimed that it will no longer honor embargoes, unless they’re granted exclusivity. The move was triggered by a growing pattern of underhanded and also irresponsible behavior in the backchannels of…
