This recent article from Marketing Directo recaps The Future of Advertising 2017, an international advertising conference which took place on September 28 in the Dominican Republic. The article highlights a keynote speech by Brian Solis, in which he outlined the new ‘4 P’s’ of marketing: People, purpose, promise and personalization.
Customer Experience is Defined by the Experience Customer’s Have, Remember and Share
The funny thing about customer experience is that, for all of its good intentions, it is a bit ironic. Many businesses talk about the importance of customer experience (CX). At the same time, many are prioritizing investments in new technologies and touchpoints to improve engagement. But, when asked about their understanding of modern customer behaviors, expectations, preferences and which experiences in their life they love and don’t love…you get crickets. All too often, customer experience doesn’t really start with the…
Revoo: Brian Solis, digital analyst, speaker, and author talks to Richard Anson (podcast)
In this podcast, Brian spoke about online/offline mergers and acquisitions, why removing beers from the office can be a fatal move, digital transformation, the right mindset for effective disruption, and more.
Falcon.io: Why You Need to Stop Doing “Influencer Marketing” – an exclusive interview with Brian Solis
Solis is not only an expert on influencer marketing, he is also an influencer himself – making him uniquely qualified to discuss the shortcomings of today’s influencer marketing tactics.
American Marketing Association: Brian Solis Discusses The End of Retail as We Know It
Solis’ advice to marketers is simple: “Integrate [experience] so that it’s complementary and additive to delivering that experience that you designed in the first place,” he says. “Brand becomes the experience.”
Onalytica: Brian Solis Named in Top 50 Influencer Marketing and Social Media Influencer Lists
Brian Solis named as #4 on both Top 50 Influencer Marketing and Top 50 Social Media Influencer lists by Onalytica because he drives engagement within the influencer community on niche topics.
The Travel Vertical: Brian Solis and Jesse Thomas Capture the State of Social Media in a Single Infographic
Brian Solis and Jesse Thomas capture the state of social media for 2017 in a single infographic. The previous version of this graphic is one of the most popular posts on The Travel Vertical.
Business Innovation, Culture 2.0 and the Importance of Shared Experiences
Leo Bottary is a well-known author and keynote speaker. He’s also a long-time friend of mine. For several years, I had the opportunity to tour the Vistage conferences as they toured the U.S. I nope to experience the opportunity to meet CEOs and senior executives on their home turf and hear their challenges and accomplishments again soon. Since I last spent time with him, Leo has launched a popular podcast, Year of the Peer, that explores the latest trends driving…
The Construct for Digital Transformation and Business Model Innovation
Digital transformation is the new black. It is one of those catch-all terms that seems to describe any investment in trending digital technologies and modern processes and philosophies. Depending on the role, department and mindset, digital transformation means many things to many different people But, digital transformation is much more than just “digital.” It is also the construct for the future of business. I recently appeared on CIO Talk Network with host Sanjog Aul and Steven John, Global CIO of H.B. Fuller, a…
Financial Times: Brian Solis chosen to judge ’50 Ideas to Change the World’
Brian Solis of the Altimeter Group has been chosen as one of the six judges to help identify the most promising innovations for Financial Times’ “50 Ideas to Change the World.”
