Ana Rita Guerra of the Spanish-language Dinheiro Vivo blog recently did an overview of the 2018 VidCon conference, focusing particularly on what lessons can be learned from the recently disastrous Fyre Festival, and quotes extensively from Brian Solis’ event keynote address. Excerpt: A chave está, disse Solis, na criação de algo que o cliente percebe como útil. “A utilidade é o novo viral”, referiu, citando algumas percentagens de crescimento interessantes nas pesquisas do Google. Por exemplo, tanto a busca por…
OnlineVideo.net: Welcome to Influencer Marketing 2.0: Notes from VidCon 2018
Troy Dreier of industry blog OnlineVideo.net recently filed a report from the 2018 VidCon conference, and devoted the majority of his article to Brian Solis’ event keynote address.
TV(R)EV: Five Takeaways From VidCon For Brands, Influencers And The Rest of Us
David Bloom of the video industry blog TV(R)EV recently covered the 2018 VidCon event, and extensively quoted Brian Solis’ keynote address concerning how influencer marketing is useful for more than just the top of the funnel.
V by Viacom: What VidCon Revealed About the Future of Brand and Creator Collaboration
Nicole Bitette of Viacom’s “V” blog recently did an overview of 2018’s VidCon, and extensively quoted Brian Solis’ event keynote address.
Whatagraph: 10 Fresh Ways To Be More Visible on Instagram
Pam Neely of analytics app Whatagraph.com recently used Brian Solis as a case example, in an article on new ways companies can be more visible on Instagram.
CMO.com: How Leading Retailers Are Responding to Digital Disruption
Giselle Abramovich at Adobe’s CMO.com, a blog devoted to marketing topics, recently covered Brian Solis’ newest report for Altimeter Group, which looks at leading trends in retail innovation.
Elaine Fogel: Expert Quotes to Motivate Your Marketing Mojo
Marketing consultant Elaine Fogel recently shared a quote from Brian Solis, one of a series of messages she turns to when needing “validation or a chuckle.”
Once upon a time, there was a meaningful conversation about the art of storytelling and audience engagement
Storytelling is as magical as it is ancient. While many of us appreciate the power of story, we all could benefit from learning the art and science of storytelling and how it can help every facet of or professional and personal lives. Anyone who knows me, is well aware of my love for Disney. I’ve spent years studying the work of Walt, Imagineering, Pixar, et al. During the development of X: The Experience When Business Meets Design, I partnered with…
AI Marketing: The Next Big Thing
I recently had the opportunity to talk to SAS about a topic close to their heart and mine: AI Marketing. Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will…
Perspectives: Reimagining space and experience In the future of retail
I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared in it are applicable to every industry. Please download, read and share it with your colleagues, even if you’re not in retail. It’ll help. Recently, I was invited to present my findings on retail innovation at The Summit hosted by AT&T. I also cut right to the heart of the matter, that what we’re really talking about is change. How…
