I’ve spent the better part of 20 years studying innovation and specifically, the past several years studying the people behind digital transformation. One universal truth I’ve found time and time again is that, in the face of disruption, the most meaningful and lasting change is always human. But, that spark, vision, or drive to change doesn’t always come from the top. Many times, there are those unsung heroes who feel, see or know at their very core, what needs to…
Marketing Land: Breaking through with meaningful content marketing in the age of storytelling
Industry publication Marketing Land recently conducted a long and detailed interview with Brian Solis about the subjects of marketing and storytelling, and where the two meet for modern companies.Â
Amwal Al Ghad: Sisi calls for Africaâs infrastructure development programme at World Youth Forum
News publication Amwal Al Ghad recently did an overview of the 2018 World Youth Forum in Cairo, Egypt, and included a look at Brian Solis’ keynote address at the conference.
Destination CRM: To Engage Customers, Your UI Design Needs These 6 Qualities
Industry publication Destination CRM recently did an article with advice on user interface designs for customer-focused websites, quoting extensively from Brian Solis’ public thoughts on the subject.
Egypt Today: Interview: Social media distraction a decision made for us – digital analyst
News publication Egypt Today recently interviewed Brian Solis, while he was in Cairo to deliver the keynote address of the 2018 World Youth Forum.
The Seventh Day: Learn about the themes of the speech of digital analyst Brian Solis at the World Youth Forum session tomorrow
Arabic publication “The Seventh Day” recently did an overview of the 2018 World Youth Forum in Egypt, looking in detail at the keynote address Brian Solis gave at it.
MarketingTech: Brian Solis: On CMO pressure, nailing customer journey touchpoints and the rise of Influence 2.0
James Bourne of industry publication MarketingTech recently conducted a long and wide-ranging interview with Brian Solis about the present and future of their industry.Â
CNET: Google walkout was ‘unprecedented.’ It could prompt more tech protests
Tech publication CNET recently covered the politically-inspired walkout of Google employees, quoting from Brian Solis’ thoughts on the subject.
El Watan News: Waiting for the Opening: Youth Forum “Sharm El Sheikh” Sing In All Languages of the World
News organization El Watan News recently covered the World Youth Forum in Egypt, and featured Brian Solis’ keynote address there.
Three Brand Storytelling Misconceptions That Are Holding You Back
Guest Post by Ekaterina Walter and Jessica Gioglio In the era of the connected digital consumer, brand storytelling needs to undergo a radical shift. For many companies, brand storytelling has become a buzzword, a way to support marketing campaigns or polished commercials. So much so, that weâve lost our focus on the heart and soul of brand storytelling. It’s time we took the BS out of brand storytelling and focus on what truly matters: building the meaningful and relevant connections…
