Using Buzzsumo’s influencer identification tool, KPS Digital Marketing assembled their list of the Top 100 Influencers of 2019, and Brian Solis came in as #25.
The Marketing Centre – The Marketing Centre book club: Essential summer reading
Digital analyst, sociologist and futurist Brian Solis scans the horizon to see whatâs next for businesses. Solis doesnât just explore trends and theories, but offers his vision as to how you can get ahead in uncertain times.
Why Jason chose this book: âThough this was written in 2013 I still think itâs very relevant today. It talks about the âdynamic customer journeyâ, and how every consumer touchpoint on that journey adds or subtracts from the overall customer experience.
âGiven that context, it strongly recommends that as a business you need to âinnovate or dieâ with clear priorities on what to address. Solis has written three other books on innovation and consumer trends. âWhatâs the future of businessâ is his second one, and he has written two more subsequently expanding on his work. So depending on your knowledge on the subject area, you could start at a different point in Solisâ bibliography.â
Chase Jarvis – BRIAN SOLIS: ITâS NOT GOOD ENOUGH TO BE GOOD ENOUGH
Today on the podcast,
How to take inspiration from brands, people and products that are outside your industryâ for example, as Brian says Starbucks isnât looking to other coffee companies for inspiration
We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences â and finding a way to give it to them
Brian says that simply asking âwhyâ is one of the best ways for us to uncover friction points and get rid of them. Itâs such a simple question, but so powerful.
Enjoy!
“No one achieves greatness without completely exposing themselves.”
.Me – Digital Marketing Lessons I Learned at Spark.me Conference
âBehind every screen, expression, and impression stands a human being⌠Not a consumer.â â Brian Solis
Brian Solis, one of the worldâs most renowned marketing experts, analysts, and writers, made us all remember that brand, before anything else, means experience. It sounds confusing at first, but itâs actually quite logical. Brands use experience as a way of bringing life into the things we care about.
Atomic Reach – 100 Content Marketing Influencers You Need To Follow
Brian Solis – Principal Analyst at Altimeter Group
Brian Solis is an award-winning author, world-renowned keynote speaker, and prolific writer and blogger. His books âWhatâs the Future of Business,â and âX: The Experience When Business Meets Design,â explores different connections and scenarios between customer experiences and journeys with business innovation. He is a regular contributor to leading business publications like Adage, Forbes, Wired, and VentureBeat.
Altimeterâs Top Digital Trends for 2019
Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The âdigitalâ in digital transformation is no longer just about investing in the latest disruptive technology trends….
MARTECH Advisor – 2019: The Year of New and Improved Customer Experiences
As Brian Solis, principal analyst and futurist at Altimeter once said, âwelcome to a new era of marketing and service in which your brand is defined by those who experience it.â
Futurist Frank Diana names X âBook of the Weekâ
The book of the week for the week of January 14th is X: The Experience when Business meets Design by @briansolis. Find this and other great books in my book library…
The 2018-2019 State of Digital Transformation
I’m proud to announce the availability of The 2018-2019 State of Digital Transformation report. Now in its fifth year, our annual âState of Digital Transformationâ research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation. In 2018, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization….
LinkedIn – What does brand mean in 2019?
And it is essential to think this way. As Altimeter Principal Analyst, Brian Solis notes, “the way of doing things and the way the world is evolving are different. The greatest innovation is in mindsets and processes, in how we are human. And once you see it differently, you can’t go back.”
Brian also notes the wise words of his colleague, Principal Altimeter Analyst, Charlene Li, “In a post-truth world, marketers need to shift from touch points to trust points.”
In an era of mediocrity and complacency, only the relevant survive.– Brian Solis
