Solis is mentioned at the tail end of a Future Travel Experience article titled âWhy data analytics is a vital tool for unlocking new customer experience and revenue opportunities,â featuring new perspectives on the subject by Ciriumâs Carrie Mamantov, Marketing Director, and Steve Lappenbusch, Principal Product Manager. The article was centered around Ciriumâs involvement in FTE Global 2019, where the company would be leading a co-creation session exploring âHow can the industry better utilize data to exceed traveler expectations?â Mamantov…
Digitalist Magazine Features Brian Solis in ebook Titled ‘Tales From Tech Unknown: Extraordinary Stories from Tech Leaders’
Brian Solis is featured among seven top tech leaders in a Digitalist Magazine ebook called âTales From Tech Unknown: Extraordinary Stories From Tech Leadersâ by Ursula Ringham. It is designed as an introduction to the people she deems âinspired leadersâ whose vision for the future will lead businesses through digital transformation and beyond. Solisâ page in the book (17) is in a section called âPromoting Productivity in a Distracted Age.â His opening âpull quoteâ is âWe have to understand whatâs…
BlueLeadz Selects Brian Solis as One of the 10 Best Tech Thought Leaders You Should Follow on LinkedIn
Solis is one of the â10 Best Technology Thought Leaders You Should Follow on LinkedIn, was chosen by Blueleads and reported in an article by Claire Cortese. The list is headed by Cathy Hackl, Futurist from You Are Here Labs, and Microsoft Co-Founder Bill Gates. Solisâ section identifies him as the âAward winning author of X: The Experience When Business Meets Designâ who specializes in disruptive technology and its impact. Cortese adds: âHe focuses on the âfuture of industries, trends,…
Brian Solis Is Quoted Extensively in TechRepublic Article on Big Data and AI
Solis has a lot to say about personalized data, e-commerce and AI in a in a TechRepublic piece by Alison DeNisco Rayome on how big data and AI help online retailers compete in the digital era. The premise is that some brick and mortar retailers are seeking out services that leverage big data and personalization to increase e-commerce sales. Solis draws a unique distinction: âDuring the rise of big data, it was said that data was the new oil. In…
WTF!? What’s the Future of Business: Changing the Way Businesses Create Experiences
It’s amazing what you discover after sorting through years of files just waiting for attention… GetAbstract takes great books and summarizes them for today’s busy executives and entrepreneurs. One such book is, What’s the Future of Business aka WTF. For those who do not want the rich visual and immersive analog experience, GetAbstract has done the hard work for you. There’s also an audio summary available (click the mp3 icon). And, while you’re there, it seems I have an entire…
11 Trends To Help Brands Compete Against Digital Darwinism
My friend Alison DeNisco Rayome is Senior Editor at TechRepublic. We recently talked about how progressive retailers are leading digital transformation. I wanted to share our conversation with you here as I feel the ideas (and links) can help any organization thrive in an era of digital Darwinism! TechRepublic: Generally speaking, where would you say most companies stand in terms of digital transformation efforts right now? Brian Solis: Iâm recently published the 2018-2019 State of Digital Transformationand its surprising how…
Brian Solis Spotlighted in Meltwater Article on Trend Forecasters
For his article âWhy Marketing and Comms Should Start Working with Trend ForecastersâAnd How to Find the Right Onesâ on the Meltwater website, John Boitnott sought out Solisâ expertise to illuminate key concepts. Solis is referenced almost immediately in the opening section âWhat is Trend Forecasting?â As Boitnott writes, âBrian Solis is author of the new book Lifescale and Principal Analyst and Futurist at Altimeter Group. He says itâs part art and part science, and not at all precise, but…
Brian Solis Listed By Marketer Mag As One of Ten Marketing Influencers to Follow on Twitter
Solis is #4 on Marketer Magâs list of 10 marketing influencers you should be following on Twitter. The ten experts are also named as âsocial media influencersâ who followers can trust to provide the latest marketing news. They created the list to help people make sense of all the digital marketing information floating around. Of Solis, the article says: âAs a digital analyst, anthropologist, and futurist, Brian Solis is looking at the bigger picture. Instead of keying into the latest…
Brian Solis Is Featured in a Linkfluence Article Of 10 Experts on Leveraging Your Social Data
Guillaume Decugis, CEO of Linkfluence, chose Solis as one of the experts in his article âSocial Media Insights: 10 Experts Share How To Leverage Your Social Data.â Solis is quoted as saying: âCustomers are connected and mobile-first, and theyâre in control of their journeys and experiences. The pace of change for consumers and technology has never been faster. Yet, brands are still chasing customer intent through traditional means. The good news is that because of digital, customer signals give away…
Brian Solis Shares How Innovation Can Transform Your Brand With Retail Touchpoints
In an interview with Alicia Esposito of Retail Touchpoints that appeared on the Salesforce blog, Solis focused on transforming your brand in commerce, marketing, customer service and even holiday readiness. First, he discusses the âexperience economy,â a phrase coined by Joe Pine and James Gilmore in their book The Experience Economy. Solis said, âToday, your brand is defined by the experiences people have and share, which is completely different than in the past. If people are going to have an…
