Over the years, I’ve studied retail innovation and also retail stagnation. Among the white hot trends propelling retail startups and giving legacy brands hope are artificial intelligence (AI), computer vision, Internet of Things (IoT), connected sensors and good old fashioned ingenuity. My friend Macy Bayern of TechRepublic recently wrote about the role AI is specifically playing in retail innovation. Her resulting article features insights from industry experts and innovators. I also wanted to share our unabridged conversation with you here……
Forbes Article on Influencer Marketing Fraud Mentions Brian Solis
Solis is mentioned in an article by contributor Mat Zucker (of the CMO Network) titled âInfluencer Marketing Fraud â Heroes Among Us.â The writer begins his piece by mentioning that the spotlight on influencer marketing has become glaring this year. He writes: âWith more companies investing money and technology into what they see as an effective yet emerging practice for brands to engage customers, whatâs also more prominent are hard questions about measurement, the absence of standardsâand fraud.â Zucker writes…
All This Technology is Making Us More Human
Part 2 of 2 I once had the honor of giving a TEDx Talk in San Francisco. I’ll never forget it. Even though I speak for a living, speaking at TED honestly terrified me. There’s something about the TED stage, the big ideas and the iconic personalities who have graced it over the years that has a way of grounding and even intimidating you. The experience was so powerful and life-changing, I sought to subject myself to the jitters and butterflies…
Sorry not Sorry, Millennials and Centennials Donât Want to Work for You
Part 1 of 2 I once had the honor of giving a TEDx Talk in San Francisco. I’ll never forget it. Even though I speak for a living, speaking at TED honestly terrified me. There’s something about the TED stage, the big ideas and the iconic personalities who have graced it over the years that has a way of grounding and even intimidating you. The experience was so powerful and life-changing, I sought to subject myself to the jitters and butterflies…
Singularity University Invites Brian Solis to Share His Thoughts on Why We Need to Celebrate Ideas, Ideation and Innovation
In an article by Solis on the Singularity University site called âIdeas are Denied by the Dozen: Why We Need To Celebrate Ideas, Ideation and Innovation to Succeed,â he discusses the unfortunate mindset of incrementalism that gets in the way of truly moving forward towards using new business models. He starts with a scenario that begins, âI tried to be innovative, but I got stuck in meetings all day. I tried to think creatively, but I had to catch up…
The Digital Transformation People Features Link to Brian Solisâ âA Prelude To Innovationâ
Solis is listed as a key contributor on The Digital Transformation Peopleâs News In Digital under the heading of Strategy & Innovation. The pull quote from his linked article âA Prelude To Innovationâ is âIf innovation is the key to future-proofing and more effectively competing for the future, why is it that many organizations get caught up in a pattern of incrementalism?â The article itself appears on the Singular University Website. Itâs subhead is: Ideas are Denied by the Dozen:…
Soft Suaveâs List of Top 7 Mobile App Development Industry Influencers to Follow in 2019 Includes Brian Solis
Solis is listed first among the seven movers and shakers in the Mobile App Development Industry in Soft Suaveâs list entitled, âTop 7 Mobile App Development Industry Influencers to Follow in 2019.â The piece says, âThese influencers will inspire you and educate you with their industry expertise.â The paragraph on Solis reads: âBrian Solis is a principal analyst, a keynote speaker and best-selling author. He studies disruptive technologies and their impact on business and society to help executives gain more…
Legacy Models Shackle Digital Transformation and Strangle Innovation
Digital transformation has certainly achieved buzzword status. Yet, by its very nature, digital transformation can be among the most important catalysts for business modernization and innovation. The difference between where we are and where we need to be is separated by purpose and vision. If we can see and work beyond the “digital” in digital transformation, we can model the business of the future today. That’s the hard part. In the early phases of “The Six Stages of Digital Transformation,”…
SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing
SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called âAI Marketing: What does the future hold? Its subtitle captures the subjectâs view that âartificial intelligence will bring personalized experiences to life.â Alford says of Solis: âHe is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.â Some key excerpts from Solis: âAI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…
Consumers Don’t Want Products And Services, They Want Experiences
Following my presentation at Adobe Summit, I sat down with CMO.com‘s Giselle Abramovich (also my dear friend) back stage to discuss the importance of experience design and the future of brand in a digital economy. I also got to share the inspiration behind, X: The Experience When Business Meets Design. In this in-depth interview, we also explored my research, work and ideas about how every company should re-imagine brand for an era of digital Darwinism. The questions and answers cover…
