āWe do not see things as they are, we see them as we are.ā – Source What is trust? According to Merriam-Webster, it is the assured reliance on the character, ability, strength, or truth of someone or something. Yet go on Facebook, Youtube, Twitter or pretty much any social network, with the exception of TikTok, on any given day, and youāll see truth debated and facts disregarded among your own friends and family. Now, conspiracy theories, disinformation, #fakenews, bots, paid…
Meltwater Quotes Brian Solis in Article About User/Consumer Behavior
In an article by Wesley Matthew on the Meltwater site called āTackling Trends in User Behaviour: Whatās Hot and How to Stay on Top of It All,ā the writer quote āthe famous wordsā of Solis to support his thesis exploring the changing behaviors of consumers in an ever-shifting digital landscape. Solisā quote is short but to the point, and, in Matthewās estimation, ring true for various touchpoints: āSocial media is about sociology and psychology more than technology.ā Matthew uses the…
How I Help Business Audiences Embrace Innovation, Disruption and Change to Lead the Way Forward
We live in an era of #DigitalDarwinism. These are disruptive times and they challenge everyoneā¦leaders and executives…employees, customers, and partnersā¦and, you and me. AI, Crypto, Quantum Computing, Blockchain, AR/VR, facial recognition, wearables, IoT/IIoT, 5G, automation and 20 other disruptive technologies will only continue to change everything as we know it. Digital transformation, innovation, and new leadership are needed to survive and thrive. The future either happens to us or because of us. I’ve spent my entire career as a digital…
Brian Solis Shares 5 Laws of Resilient Innovation via Singularity U
Reflective of its title ā5 Laws of Resilient Innovation,ā an article posted on the Singularity University site, Brian Solis shares his observation of trends and best practices that help businesses explore ways forward. Solis starts the piece talking about his concept of Digital Darwinism and why in this current world, companies need to adaptā¦or die. āRight now,ā he writes, āthere are new breeds of investors, startups, competitors, and operating models with the sole purpose of exploiting vulnerabilities. In themselves, this…
Brian Solis Served as Keynote Speaker at the 2019 Texas Municipal League Conference
In a press release centered on design build construction firm Ramtech Building Systems of Mansfield, Texas, Solis is mentioned as the keynote speaker of the 2019 Texas Municipal League annual conference and exhibition at the Henry B. Gonzalez Convention Center on October 9-11 in San Antonio, Texas. The annual conference drew more than 3,000 appointed and elected government leaders that represent over 300 Texas cities. The conference began October 9 with Solisā keynote address on āEscaping from Distractions to Live…
Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth
Thereās an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…
Riding the Next Wave of Digitally Driven Innovation
The cloud is a key enabler of business transformation. IT leaders, business executives and digital transformation architects are migrating to the cloud to modernize operations enterprise-wide. I was invited by IDG/CIO and Microsoft Azure to share my views on cloud-driven digital transformation across private and public-sector institutions. Some of the topics we discussed include: Big data/analytics ā how companies can turn data into insights and revenue growth using the cloud, analytics and other tools Workplace transformation ā how technology is…
Humanizing CX: Shifting from Customer Experience to the Customer’s Experience
Customer experience is powerful because it consists of two important ingredients, 1) people and 2) emotions. When we talk about CX as a matter of purpose and strategy, this is exactly where the phrases “put customers at the center of our business” and becoming “customer-centric” can and should come to life. But honestly, we don’t really design for people or emotions today. We design for what we think of as customer intent and in turn, invest in touchpoints, conversions, transactions…
Powering a clean future through innovative, sustainable and affordable electricity – #EnelFocusOn
When I’m not immersed in reverse-engineering (or trying to make sense of) the “future of” industries, I focus on the future of us. I seek-out unique partnerships to spotlight the important work of companies investing in the betterment, sustainability and well-being of our lives. During #ClimateWeek, I had the privilege ofĀ participating in a special #EnelFocusOn panel with Enel Group CEO Francesco Starace and Rachel Kyte, Special Representative of the UN Secretary-General for Sustainable Energy for All. The conversation took place…
Niche Publishing Network Spotlights Brian Solisā Lifescale As a Top Read
Solis is high on the reading list of Lyndsie Clark of Niche Publishing Network, who links to articles on three books in her piece āWhat weāre reading: creating evergreen content, using Google Analytics, and boosting editorial creativity.ā After sharing the link to the Inc.com piece on Lifescale (How digital distraction is killing creativity and what to do about It), Clark summarizes: āThis article discusses how being constantly plugged in to digital sources can zap productivity and creativity, and offers solutions…
