Heading into 2020, Tom’s Guide featured its review of “The 15 Best Tech Products of the Decade.” One of the top innovations named was Instagram (2010). No app satiates our scrolling compulsions quite like Instagram. When the social media platform debuted in 2010, its signature filters and grid layouts didn’t feel exclusive to photographers. With improving smartphone cameras, anyone could share snippets of their life in tiny squares. Tom’s Guide reached out to Brian Solis for his take on why…
One Important Social Media Trend We Need to Think More About in 2020
It’s that time again where we explore what’s new and possible in the new year. My dear friend Lee Odden assembled a stellar panel of experts to share predictions and trends for social media marketing in 2020. While I’m not a social media marketer, I study how social media and digital trends are reshaping the human network and society online and offline. I’d like to share my thoughts with you here. I’d also love to hear your predictions and trends for the…
In 2010s Wrap-Up, Brian Solis Looks Back on Instagramâs Impact and Forward to Its Next Wave
When ringing in 2020, Consumer Electronics website Tomâs Guide conducted a review of The 15 best tech products of the decade celebrating and analyzing 10 years of innovation in gadgets and online-integrated technology. In the piece, Solis lauded the idea that gave birth to Instagram as âa simple visual medium when most social networks were text-based.” “Instagram has embraced a fast-follow strategy, meaning it looks at trends from emerging rivals to mimic those capabilities,” Solis said. “Like Stories from Snapchat, for example….
Grit Daily Covers Brian Solis’ Talk on Lifescale in San Francisco
Brian Solis was recently asked to give a talk on his latest book Lifescale at the long-standing and highly regarded SFNewTech event in San Francisco. Grit Daily’s Sandra Ponce de Leon, and long-time friend of Brian, attended to cover the talk. Her excellent summary of the event is published here. Lifescale is a guide for unleashing creativity and a path to true happiness. We are checking our smartphones an average of 47 times per day and spending close to 3…
The modern consumer is done with average; It’s time for Americaâs Restaurant Chains Need to Redefine Themselves
Prior to his 2020 keynote at RestaurantSpaces in Los Angeles, the team interviewed Brian on his thoughts for the future of restaurant experiences. Here’s the story… Mobile ordering, ghost kitchens, third-party delivery, voice assistants, social media, AI, personalization… As the restaurant industry stands on the dawn of a new decade, never before has there been so many factors influencing consumer behavior. But so far, being able to transform alongside today’s customer has proven a difficult task for much of the…
Brian Solis Adds to Digital Marketing Lexicon with Term Fast Advertising
The Travel Vertical website, subtitled âWeekly stories curated exclusively for digital tourism marketers,â credits Solis with coining the up-to-the-minute term âFast Advertising.â In the article âTwo Digital Trends to Watch: Fast Advertising and Cheap Video,â Laurie Jo Miller Farr compares Peloton’s holiday ad and Aviation Gin’s creative, rapid response. She writes, âSpeed matters; the faster the better. If youâve followed the marketing fiasco over âThe Gift That Gives Back,â Peloton bikeâs holiday commercial, youâll appreciate what Brian Solis, digital analyst,…
Top Futurist Speaker, Brian Solis Can Help Your Audience Win the Innovation Game
We live in an era of what leading digital anthropologist, futurist and best-selling author Brian Solis coined as #DigitalDarwinism. These are disruptive times and they challenge everyoneâŚleaders and executives, employees, customers, and partnersâŚthe list goes on. Brian has dedicated his career to understanding digital disruption, predicting trends and helping leaders shape the future they want to see. As a world-renowned keynote speaker, Brian also has a unique gift of humanizing digital trends to make transformation and innovation meaningful and even inspiring. He’s…
Brian Solis Discusses the Symbiotic Relationship Between Brands, Influencers and B2B Influencer Marketing
In an in-depth conversation with influencer marketing software platform Onalyticaâs CEO Tim Williams, digital analyst Brian Solis discussed the value of the influencer relationship in brand building. âAny time a brand wants to partner with an influencer, what they have to think about is whatâs the value that theyâre bringing to that influence,â Solis said. âBecause essentially, beyond just paying them to be an influencer, theyâre drafting/borrowing their social capital. And that social capital is earned.â Solis added, âI think…
Align Digital Transformation with Business Modernization to Compete for the Future
Digital transformation is more important now than ever, but some organizations are more difficult to change than others. I love it whenI get to join Karen Roby on her TechRepublic show. Each time, we discuss leading business technology news and trends and I honestly geek out each time. In our latest episode, we explore the hurdles facing organizations and how to overcome them as they go through digital transformation. We also explore some highlights from the Salesforce Dreamforce 2019 event….
The Future of Fast Advertising is Born as Aviation Gin Saves the Peloton Wife in Clever Sequel
Bravo Ryan Reynolds! Bravo. A brilliant form of marketing is playing out right now from the likes of Ryan Reynolds and Aviation Gin on social media. It represents the next trend in advertising, or what I call “fast advertising.” If you’ve been following the Peloton marketing fiasco, then you will appreciate the ambitious (and/or audacious) marketing coup achieved by Aviation Gin’s new clever holiday commercial. Following Peloton’s release of its latest ad, “The Gift that Gives Back,” outrage instantly erupted over what consumers…
