Last week’s Salesforce Live for Retail and Consumer Goods event was packed with great advice to help consumer goods companies and retailers accelerate out of crisis and to growth. Here we’re sharing the highlights. Retail and consumer goods companies face very different challenges and opportunities at the moment, dictated by both a business’s ability to move quickly and innovate, and whether its target industries are distressed or surging. But regardless of a retail or CG brands’ current opportunities or challenges,…
DisrupTV: Brian Solis Joins Ray Wang and Vala Afshar to Explore the Rise of the Novel Economy in a Global Pandemic
When COVID-19 started to shut down the world and rock humanity to its core, the world was left without a defense mechanism or a playbook. Suddenly, everything was thrust into a “new normal” and with organizations and leaders alike scrambling to respond, to find stability, and ensure business continuity. In his research at Salesforce, Brian Solis focused on how customers (and employees) were evolving as a result of pandemic disruption and how businesses could use these real-time insights to guide…
Giving CX Purpose: Shifting from Customer Experience to the Customer’s Experience
Customer experience is the new battleground for brands. How company’s deliver CX is either a competitive advantage or disadvantage. But, CX is so much more than how we think and talk about it, how we plan for and imagine its future, and how we invest in and support it. Perhaps it’s in how we frame it. We tend to observe it as mission critical, but we organize around it through distributed strategies across the organization. We enable disparate versions of…
The Top 150 Global Customer Experience Thought Leaders of 2020
Customer experience (CX) is the next competitive advantage or disadvantage for businesses. Brian Solis has been leading the advancement of CX innovation for many years now. CX Insider just named Brian as one of the “Top 150 Global Customer Experience Thought Leaders” of 2020.
Dell Women’s Entrepreneur Network Features Inspiring Keynote by Brian Solis on Innovation in Times of Disruption
Brian Solis joined an incredible lineup of entrepreneurs including Bobbi Brown, Rakia Reynolds, Kendra Scott, and Michael Dell for its remarkable Dell Women’s Entrepreneur Network (#DWEN) virtual summit, The Path Forward. Brian created a special presentation for women entrepreneurs attending the event in light of COVID-19 disruption. Entitled, “Today’s Disruptors are Tomorrow’s New Economy,” his presentation focused on iteration, innovation, the art of the pivot, and also the humanity behind resilience. “The challenge, and the gift, before us is the blank…
The Rise of the ‘Novel Economy’ and the Three Phases to Thrive Against COVID-19 Disruption
I joined Salesforce as Global Innovation Evangelist just as the global pandemic was soaring. The world was unified in its sudden devastation and its urgency to respond to COVID-19 across multiple, critical fronts. As the innovation “evangelist” for one of the most innovative companies in the world, during a worldwide disruptive event, my work seemed inconsequential. It’s been said to never let a crisis go to waste. The only way forward was to start anew. My most pressing agenda was…
COVID-19 Accelerates Enterprise Adoption of Automation and Hyperautomation Software
Automation Anywhere, a global leader in Robotic Process Automation (RPA), recently hosted an exclusive event for press and analysts. Brian Solis was invited to participate to share his views on the state and future of automation. In an era of COVID-19, he believes that every business is now operating in an alternate reality that’s disrupted most digital transformation roadmaps. If anything, this global pandemic has accelerated enterprise automation plans by 10 years. Roberto Torres with CIODive was present during the event…
ClickZ AI Summit 2020 Announces Brian Solis as Keynote Speaker
ClickZ is introducing AI Virtual Summit 2020 to explore artificial intelligence in marketing. On June 25, the summit is a half-day event that aims to equip marketers with the much needed knowledge to adopt and realize AI’s true power and know how to create strategies that can create huge competitive advantages. Leading experts along with cutting edge AI technology providers will enable attendees to discover the realistic power of AI, what you should be doing/using right now, and explore what’s next. ClickZ…
Digital transformation: Inventing the Future We Want
Karen Roby is a long-time friend and also a reporter for TechRepublic/CBS Interactive. Every now and then, we spend time together exploring the future of digital transformation and innovation. After I joined Salesforce, she invited me on her show to talk about my new areas of research and thought leadership. I wanted to share our conversation with you here. TechRepublic’s Karen Roby talked with analyst Brian Solis about the impact of COVID-19 on digital transformation. The following is an edited…
Top 32 Digital Transformation Influencers on Twitter via Awards Magazine
It is a known fact that IT is growing day-by-day irrespective of the situation around the world. The Awards Magazine named Brian Solis to the list. Monitoring the situations around us made us to have a list of top Digital Transformation influencers to follow on twitter that helps us to stay up to date with the latest trends and analysis. These individuals listed are at the forefront of digital transformation providing valuable insights for tech marketers and buyers to lead…
