via Lauren Mathews, LEAP Author Lauren Mathews explores the importance of total experience innovation in a hybrid world. Solis’ book, X: The Experience When Business Meets Design, couldn’t be more timely. In her article, she writes… 90% ofĀ purchases are researched onlineĀ before being made in-store. Customers expect a memorable experience when shopping in stores. A retail store experience brings a brandās story and values to life. But retailers canāt rely on Instagrammable moments and digital screens alone to make their stores…
The CMO’s Guide to Understanding the Future of Brands, Consumers, and Community in a Web3 World
Buckle up, marketers. You are in a front row seat on a ride to the next revolutionary iteration of the internet: Web3.Ā Conceptually, Web3 is a decentralized, permissionless, trustless internet experienceānot requiring the support of a trusted intermediaryāthat employs peer-to-peer interaction and meritocracy to put power and ownership in the hands of individuals rather than centralized entities. Itās envisioned as a digital space where services are operated, owned, and improved upon by communities of users.Ā Concretely, Web3 is a new…
Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on theĀ Blazing Trails podcast, marketing guru Seth Godin and…
The big questions brands should ask before they jump Into Web3, NFTs, and the Metaverse
Video shot at The CMO Club Innovation Forum in West Hollywood, Calif. If you’re given the choice between being a consumer or a stakeholder of your favorite brand…, which would you choose? This is an important consideration for brands in the next web. Oftentimes brands and businesses in general think transactionally. Since the pandemic the digital transformation led to the digitalization of a lot of touchpoints in a customer journey. But if you think about that, whereāre digitalizing the analog…
Beyond the Hype of Web3: Delivering Utility, Value And Community in the Next Web
Originally published in Forbes My dear friends Chris Heuer and Kristie Wells asked me to open Web 3.1, a new unconference series they founded. The goal of the event was to explore ways to deliver the promise of web3. This article is inspired by the research that went into my presentation and the conversations that followed. You can watch the presentation here. Since October 2021, Google Trends data shows that āweb3ā as a search term started to take off. The…
The Top 75 Speakers to Watch Today
It’s a long list, but Brian Solis made the cut. Via Motivator Music You know the moment: Youāre browsing through the Internet looking for inspiration until you run into a piece of golden content that gives you life. Someone on this list likely posted that content. Itās hard to maintain momentum without a daily dose of inspiration. When a speaker said, āMotivation is like bathing, it is recommend dailyā that hit me. Brian Solis Brian Solis is a modern day…
The Future of Work: Building a Mindset that Embraces Innovation
via Formstack PODCAST Future of Work: Building a Mindset that Embraces Innovation with Brian Solis Whatās the difference between innovation, iteration, and disruption? We brought digital futurist Brian Solis on to this episode to explain. The author and Salesforce Global Innovation Evangelist provides insights into how these topics are distinctly different yet interconnected. Brian breaks down how any organizationāregardless of size, industry, or notorietyācan harness innovation through a simple shift in mindset. In less than 30 minutes, he shares ways…
THE Top 11 Digital Transformation Influencers, Thought Leaders, Writers and Experts to Follow in 2022
via IA: Intelligent Automation Network Top 11 Digital Transformation Influencers 11 DX thought leaders, writers and experts to follow in 2022 Staying up-to-date on the latest digital transformation (DX), RPA, intelligent automation and enterprise data trends can be exhausting. However, as the digital transformation “thought leader” arena becomes more and more crowded, effectively identifying voices that are both reliable and resonant can be difficult. To help you break through the noise, we curated this list of the top 11 influencers…
The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller
“There are over half a million Linkedln members with storytelling listed in their profile.” Once upon a time, I collaborated with LinkedIn and GapingVoid Culture Design Studio to explore the art and science of storytelling and inspire marketers to reimagine how they connect with their audiences. That partnership led to an interview, shared below, an ebook, “Once Upon a Digital Time“, and a video conversation, “Can Storytelling Save Marketing?” (video at the end of the post). Please follow this post…
ITWeb Names The Next Web Keynote Brian Solis as a Top 5 Speaker at The Next Web
Image Credit: Leyla Boulton, FT Live and senior editor, FT Brian Solis was named a “top 5 speaker” at The Next Web conference in Amsterdam by ITWeb. From the original article… Another standout speaker at The Next Web wasĀ Brian Solis. The ādigital anthropologistā and celebrated author spoke powerfully about his new bookĀ Lifescale:āā How to Live a More Creative, Productive, and Happy LifeĀ in a manner both simple and true, which had the audience questioning their own impediments to happiness and productivity….
