Millennials aren’t only disrupting the consumer landscape, they’re changing the game for human resources. To say that the digital lifestyle of Gen Y is unique is an understatement. How they express themselves and what’s important to them is much different than the generations before them. As such, how employers need to manage and recruit this new generation of connected employees requires much more than a LinkedIn or traditional recruitment approach. Millennials are expressing themselves in a unique way, which is…
Facebookâs Page Post Targeting Sets the Stage for Contextual Marketing
Content Context is King! Social media ushers in an era of contextual relevance that finally trumps content as king. Don’t get me wrong, content is important. After all, without it, what would people read, watch, interpret, remix and share? But without context, content is simply a message or story trying to find a home. In social networks, people stitch together social networks based on their relationships, interests, and aspirations to personalize their online experience. Doing so creates a network where,…
It’s Always Darkest Before the Dawn of Entrepreneurship
Understanding the investment process in Silicon Valley used to require membership to a very exclusive club of investors, plugged-in media and experienced entrepreneurs. Adeo Ressi sought to change that. After starting seven successful companies that created over $2 billion in shareholder value he was faced with diminishing equity with each new company he would start. In 2007, Ressi unveiled the anonymously backed TheFunded.com in 2007 to shine a light on the situation to improve the human and financial relationships between…
Brian Solis included on Mashableâs â25 Twitter accounts that will make you smarterâ
Brian Solis (@briansolis) joins the likes of NASA (@NASA), TEDTalks (@TEDTalks), and Melinda Gates (@MelindaGates) in Mashableâs 25 Twitter accounts that will make you smarter. Mashable picked 25 Twitter accounts that will increase oneâs general knowledge in a wide range of topics: science, technology, human rights, the environment and more. According to Mashable, these individuals and general fact-toting accounts will help you engage in intelligent discussions â so you can impress your friends and family. Mashable described Solis as: âa…
Small Business Strategy: 10 Trends to Watch
Part of an ongoing series dedicated to small businesses As you read this, the business landscape is shifting right under your company’s foundation. How customers make decisions, how they discover, communicate, and share, how they influence and are influenced, is evolving considerably. In fact, customer behavior is not only changing, itâs fragmenting and opening the door to new touch points. Your business will now have to compete for the customers you know and additionally, a new breed of customers that…
How Government Should Embrace Startups and Innovation to Revamp…Everything
The future of government isn’t just created, it’s co-created Technology is disrupting everything it touches, from arts to government. But with disruption comes an opportunity to innovate. And of all the places where innovation is overdue, government takes the top spot. This episode of Revolution features Jay Nath, who serves as chief innovation officer for the City of San Francisco. Nath works with Mayor Ed Lee to embrace the cityâs vast pool of technology startups and entrepreneurs in order to…
Brian Solis Named to Billboardâs Twitter 140
Billboardâs second annual Twitter 140 named Brian Solis (@briansolis) one of the 140 must-follow Twitter accounts in the music industry. Billboard described Solis as a âconnected, respected, and well-read source for the latest social media and tech news.â According to Billboard, the Twitter 140 includes the voices who steer the conversation about the music industry and digital culture. The list was determined by a panel of industry experts, musicians, digital trailblazers and Billboard’s own staff. The musicians and individuals included…
TEDTalk: Reinventing Consumer Capitalism – Screw Business as Usual
I’ve always admired TED’s approach to presentations. More importantly, I appreciate how this approach inspires its presenters to in turn inspire audiences in the room and around the web. This evokes the concept of having an “audience with an audience of audiences” where those on stage break through the fourth wall to speak to and through audiences to extend engagement to social networks. TED stimulates the sharing of inspired experiences and it’s the nature of those experiences that foster greater…
User Experience is Not Just Design, It’s the Key to Innovation and Growth
It’s not every day you have Jesse James Garrett stop by to talk about the state of user experience (UX) and its role in the future of business. But, we were fortunate to have him visit the set of Revolution to talk about the importance of people and experiences and how UX deserves the attention of the c-suite. The author of The Elements of User Experience and Co-Founder of Adaptive Path, Garrett has literally written the book on user experience….
The Erosion of Privacy and the Rise of Publicness…and why it’s a good thing
Gabriel GarcĂa MĂĄrquez once wisely observed, âEveryone has three lives: a public life, a private life, and a secret life.â In an era where individuals take to social networks to not only connect with one another, but also share experiences, the âstatusphereâ as I call it, is transforming a media ecosystem into a very personal EGOsystem. In social media, we choose the life we broadcast through every status update, tweet, video, post, comment, and like we share. And, whether we realize…
