I lost a fight with the sidewalk the night before my talk at SXSW. Not exactly the kind of opening line you script for your first SXSW keynote in seven years, but there I was in Austin, cut-up but grateful and energized to be back on that stage talking about something that matters more than most leaders realize right now. The talk was called “Augmented IQ: Scaling Human + AI Potential.” It built on a simple but urgent thesis: the…
Forbes Publishes Brian Solis’ Latest AI Research: The Biggest Mistake Companies Are Making With AI Agents
Industry analyst Joe McKendrick broke-down Brian Solis’ latest ServiceNow research report, “Work Reimagined: The Human + AI Blueprint for Exponential Performance,” in his latest Forbes column. Business leaders need to consider the possibilities of human-AI collaboration beyond simple task replacement, urges Brian Solis, global head of innovation for ServiceNow and a highly regarded digital analyst and anthropologist, in a compelling thought-leadership piece. He makes the point that he sees many companies attempting to simply slap on AI or associated agents…
The Companies That Win With AI Won’t Just Cut Costs, They’ll Redesign Work
Based on interviews in May 2025 and subsequent, more detailed,, and repeated warnings in 2026, Anthropic CEO Dario Amodei has predicted that artificial intelligence could wipe out roughly 50% of all entry-level white-collar jobs within the next one to five years. Amodei is sounding the alarm to get our attention. If he’s right, leaders don’t get the luxury of debating whether disruption is coming, they’ll have to manage how it lands. Amodei’s advice is to track track where AI is…
Why AI Darwinism Needs a Mindshift, and why You Can’t Automate Your Way to Business Model Innovation
When Richie Cotton asked me on DataCamp’s DataFramed podcast how I stay afloat with everything happening in AI, I joked that I wear “AI floaties.” Thirty tabs open. New “state of AI’ reports I need to read. Breakthroughs I need to understand. Every day, there’s a new model, a new breakthrough, a new viral article with a new “this changes everything” or “this is the end of…” headline. Honestly, I’m struggling to keep afloat too with all the AI advancements…
AI Darwinism can unleash new potential of energy workforce – Enlit Magazine
Coverage of Brian’s keynote at the Baker Hughes Annual Meeting in Florence, Italy, source: Enlit, Kelvin Ross Using artificial intelligence to transform the energy sector isn’t about automation – it’s about augmentation, says Brian Solis An AI digital futurist has urged energy leaders to see the full potential of artificial intelligence and not simply use the technology to cut corners cheaply. “The future doesn’t belong to companies that use the most AI,” said Brian Solis. “It’s those who reimagine their…
CTRL-ALT-DEL: Rebooting Your Business in the AI RenAIssance
Florence has a way of putting ambition in perspective. You’re surrounded by reminders that the future is something people choose to design, even when the tools, materials, and models of the day feel limiting. That’s what I kept thinking about as I prepared for the Baker Hughes Annual Meeting conference in January 2026. I’m proud to share that they 10-minute keynote address is now online and I’ve included it below 👇 This is not Just a Future of Work Moment,…
![Beyond the AI Revolution: Why Many Companies Live in the Past [Keynote]](https://briansolis.com/wp-content/uploads/2026/02/Brian-Solis-hero-1024x463.png)
Beyond the AI Revolution: Why Many Companies Live in the Past [Keynote]
by Chris Killian, Home Care Innovation Forum When Brian Solis, Chief of Global Innovation at ServiceNow, futurist, and bestselling author, took the stage at the Home Care Innovation Forum, he began his talk by delivering a sobering quote from legendary Silicon Valley investor Vinod Khosla. “Most businesses have no clue what is about to hit them in the next 10 years when most rules of engagement change,” Khosla said. Drawing from his decades of studying technological revolutions and writing over 60 research…
Something big is happening with AI, but the bigger story is who is closing the AI gap
The AI community is buzzing around an essay published by Matt Shumer , “Something big is happening.” In it, Shumer describes a moment when AI capabilities are far outpacing society. He argues that most individuals aren’t keeping up with the speed of the change, comparing this point in time to the “this seems overblown” phase before COVID-closures and impacts hit worldwide. His takeaway is that disruption “is happening right now,” even if it sounds crazy. Shumer’s point is that we’re…
Brian Solis Recognized for Coining the Generation-C Psychographic Profile
In 2012, during his time as partner and principal analyst at Altimeter, Brian Solis coined Generation-C (Gen-C), a psychographic profile of ‘connected’ customers who align by digital behaviors vs. age groups. His books, research, and keynote presentations helped leaders understand how to reimagine brand, marketing, customer experiences, employee experiences, and product innovation around this incredibly influential generation. His work was recently revisited in the article, “Gen C: Understanding the Connected Generation and Their Digital Impact.” Generation-C is more important today…
Brian Solis Named a World’s Top Futurist in 2026 by Global Gurus
Global Gurus has named Brian Solis as a top futurist for 2026. The award also celebrates Brian’s book, “Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future.” The book helps leaders become everyday futurists to anticipate and shape the future vs. reacting to it. Brian Solis is a world-renowned futurist, keynote speaker, and author of over 60 industry-leading research publications and 8 best-selling books exploring disruptive trends, corporate innovation, business transformation, and consumer behavior. Forbes has called him “one of…