During SXSW 2014, Brian Solis sat down with Vocus to record a series of videos that address the series of challenges facing marketers today…and tomorrow. Here’s Part 1… “Stop thinking like a marketer, and start thinking like the person you’re trying to reach.”
Vistage Executive Summit: The New Kodak Moment is Something Students Will Learn in Business School
During the early ā90s, commercials which defined life as a series of āKodak momentsā sold the importance of capturing those oh so precious snapshots of our lives. As Brian Solis described at the Vistage Executive Summit in Philadelphia today, the very meaning of the Kodak moment was later redefined as the moment in time when Kodak (or any company for that matter) fails to respond to changes in technology, the needs of the marketplace, or the desires of its customers,…
Report: Digital Transformation and the New Customer Experience
We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market. Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now. Mobile. Yep, we’ve got an app for that…plus we’ve got adaptive and responsive web design that makes old sites new again! Snapchat…our brilliant strategy vanishes…
The Growing Pains of SXSW: An Interview with Brian Solis
Murray Newlands at Search Engine Journal caught up with Brian Solis at SXSW to get his views on the state and future of Interactive. 2014 represents the 20th anniversary of SXSW Interactive. Even at the ripe age of 20, the show is still experiencing growing painsā¦in a good way. Brian Solis is one of the preeminent thought leaders in marketing and disruptive technologies in the world, a long time SXSW attendee, and the person, along with Stephanie Agresta, in charge…
The Millennialās Guide To Surviving Corporate America
Guest post by Michael Price (@michaelpriceles), millennial and author of “What Next? the Millennial’s Guide to Surviving and Thriving in the Real World” A new generation has emerged and they now make up 36% of the U.S. workforce (source: U.S. Bureau of Labor and Statistics). Many have called them lazy, entitled, and unprepared to take on the challenges of the real world. They can often be seen walking into a hiring managerās office with a gold star on their shirt,…
BrianSolis.com Among the 25 Best Marketing Blogs of 2014 by Radius
Radius assembled a list of its favorite marketing blogs to help marketers find the resources they need to build savvy marketing strategies. The blogs they picked cover everything from website optimization and lead generation to video marketing and analytics. BrianSolis.com was among the standout blogroll. Briansolis.com Who owns it? Brian Solis What do they talk about? Solis studies and writes about the effects of emerging technology on business, marketing and culture. Where can I find it? http://www.briansolis.com/ Why should I…
5 Predictions about Influence Marketing
Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including… – Kevin Dugan,Ā Director of Content, Empower MediaMarketing – Arik Hanson,Ā principal, ACH Communications – Roxane Papagiannopoulos, President at RMP Media Analysis – Frank Strong,Ā Communications Director at LexisNexis…
AT&T: Branding Your Business with Brian Solis
While at SXSW hosting the Techset Blogger Lounge, AT&T interviewed Brian Solis to discuss how businesses of all sizes need to rethink the brand promise for a new generation of customers while making sure to do the things that align it with the brand experience.
How a Conversation About a New Movie Made Me Rethink How I Chase My Aspirations
On this episode of Revolution, I invited, or rather subjected myself to the antics of my good friend Hooman while on camera. In San Francisco, he’s best known as one of the main personalities on the drive-time morning show at Alice 97.3. In Silicon Valley, he’s an active participant in learning and shaping how technology affects consumer entertainment. Now he’s in the movie business…or at least trying to break in. But how and why does he think he can make…
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[VIDEO] Learning Technologies: Brian Solis on the effect of emerging technologies on business and culture
Brian Solis recently keynoted the Learning Technologies conference in London to share his views on the future of learning. His presentation was not only one of the highlights of the conference, his message about making learning more human in a digital world made attendees rethink their approach to education. Learning Technologies has made his presentation available online. You can watch it here.
