BusinessWeek reported today on the agreement reached between Airbnb and New York Attorney General Eric Schneiderman. Christie Smythe reached out to Brian Solis for his take on the deal. Following is a synopsis including Brian’s thoughts on the subject… Airbnb Inc., the short-term home rental service for travelers, agreed to comply with a New York state probe of it and hosts who may be violating state occupancy and tax regulations. The San Francisco-based company, which charges a transaction fee to…
Improving Customer Targeting and Personalization Through Social Identity
Guest post by Andrew Jones (@andrewjns), analyst at Altimeter Group covering Social Media and Customer Experience Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers an opportunity to better know and engage audiences with compelling, personalized content and experiences across channels. The following is a condensed excerpt from a forthcoming report. The Fragmented Customer Journey The customer journey has become incredibly fragmented, moving…
Brian Solis Writes the Foreword for New Text Book on the Ethical Practice of Social Media in Public Relations
A new text book edited by two Penn State faculty members offers insights for pubic relations practitioners, scholars and students on issues such as transparency, company social media policies, corporate social responsibility and ethical frameworks for social media communication. The book Ethical Practice of Social Media in Public Relations (2014, Routledge) has 15 chapters — all written by communications scholars from around the world. The editors are Marcia W. DiStaso, an assistant professor in the Department of Advertising/Public Relations, and…
ADZINE: Facebook wird zum Hub im sozialen Ecosystem
Von Sin (Xuan-Yen), Adzine Brian Solis ist nicht nur der Direktor der Marktforschungs- und Beratungsfirma Altimeter Group, sondern mit „Engage“ auch ein viel beachteter Buchautor zum Thema Social Media. Mit seinem neuen Buch „The Future of Business“ macht sich Solis auch über die Zukunft ganzer Geschäftsmodelle Gedanken, die sich derzeit durch Internettechnologien und vor allem durch Social Media drastisch verändern. Wir konnten Brian Solis auf der TNW Web Conference in Amsterdam treffen, wo er genau über dieses Thema referierte. Adzine: Herr Solis,…
How Steve Jobs would feel about Apple acquiring Beats (podcast)
Brian Solis joins VentureBeat’s Dylan Tweney and Jordan Novet on “What to Think,” a weekly podcast that discusses tech news and trends. On this episode, Brian shares his views on Apple’s rumored acquisition of Beats and Facebook’s paid vs. organic algorithm debate. Click here to listen now… You can also listen on YouTube: VentureBeat’s What to Think Podcast: Episode 4 Or right click/control-click on this link to download the What to Think MP3!
Silicon Valley embraces The Pivot
In honor of HBO’s Silicon Valley Show, the Michelle Quinn of the San Jose Mercury News examined some of the more popular buzzwords such as “pivot” and “growth hacker” frequently used among startups and investors. Brian Solis added some color to the discussion… “Silicon Valley tends to come up with words that are incredibly nuanced but if you step outside of that bubble and start talking about ‘pivots,’ or ‘digital disruption’ or the new word, ‘growth hacker,’ people think you…
Q&A: The 7 Success Factors of Social Business Strategy
Last year, my Altimeter Group colleague Charlene Li and I published a series of research reports on the state and evolution of social business. In our research, we discovered that the most advanced businesses shared seven success factors in developing, launching, and measuring social business strategies. Our friends at Jossey-Bass asked us to turn it into an ebook and that we did! The Seven Success Factors of Social Business Strategy During the launch, we were interviewed by the Amazon team…
LinkedIn: 50 Sales and Social Business Quotes You Need to Hang in Your Office
In today’s world of social connectivity, top salespeople are using social media on the job to listen to prospects, gather intelligence, build and grow relationships and more, and it’s giving them an edge over the competition. To that end, the LinkedIn team assembled 50 of the best, most inspirational sales and social business quotes from the top social influencers. They’re the ones who have cracked the code about how to leverage their professional brand for maximum impact. And, they’re the…
Brian Solis to Keynote The Vistage Executive Summit in Denver
Brian will take the stage in Denver to help business leaders gain insights on how innovation can accelerate growth and productivity. Vistage International will hold its Vistage Executive Summit in Denver on Thursday, May 22nd, at the Hyatt Regency Denver. Designed exclusively for business leaders in Denver and its neighboring communities, the event is dedicated to stimulating productivity and growth through innovative thinking and leadership. Attendees will explore how other business leaders from a wide range of industries are leveraging,…
How to Beat Content Marketing Overload by Vocus
Vocus featured Brian Solis in its latest ebook, “How to Beat Content Marketing Overload.” You can download it here. Content marketing overload is real. In fact, you’re probably suffering from it right now. People are weary of the plethora of content they are exposed to and have started to tune it out. Marketers are tired of investing time and energy into content creation, yet seeing little to no return on it. “Visual communication is bigger than we think. It’s more…
