Studying the impact of innovation on business and society

CNBC: Uber’s PR missteps aren’t hurting business … yet

David Paul Morris | Bloomberg | Getty Images  CNBC’s Cadie Thompson went behind the emotionally charged #UBERGATE to understand the effect of senior vice president Emil Michael’s gaffe about “digging up dirt” on journalists with an opposing point of view. Thompson interviewed a series of experts tracking the situation including Brian Solis. Here’s an excerpt… Uber is in hot water with the media again, and it could be a tipping point of sorts for the company. The ride-sharing app’s latest…

TheStreet:  Kim Kardashian Didn’t Break the Internet, But She Did Set a New Benchmark

TheStreet: Kim Kardashian Didn’t Break the Internet, But She Did Set a New Benchmark

Jenn Van Grove writing for TheStreet set out to understand the economic impact of Kim Kardashian’s now infamous Paper magazine cover. To do so, Van Grove also needed to make sense of media and popular culture to find the reasons behind the stunt. To do so, she spoke with digital analyst and anthropologist Brian Solis who shared his unfiltered thoughts on the subject. The article is now live here. “You know we live on planet earth when #CometLanding and #KimKardashian…

Spotify, Taylor Swift and The Music Industry’s Missed Opportunity

Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too share all of the frustrations that both Swift and Big Machine’s, Scott Borchetta have with the bad royalty structure that exists with regard to streaming…

BizBash: Brian Solis on the Future of Events in a Connected Society

BizBash: Brian Solis on the Future of Events in a Connected Society

Brian Solis, a digital analyst and futurist, delivered the keynote address at the annual Elevate New York conference organized by BizBash and Eventbrite for event strategists. The BizBash editorial team covered the event and just published a summary of Brian’s presentation (video below). As the BizBash team surmised, Brian believes that event and meeting professionals are primed to become experience architects and, when it comes to technology, shouldn’t think digital first, but rather experience first. From BizBash: The rapid rate…

Business Insider: The 30 Best People In Advertising To Follow On Twitter

Business Insider: The 30 Best People In Advertising To Follow On Twitter

Business Insider’s Lara O’Reilly assembled a must-follow list of the 30 best people in advertising to follow on Twitter. Brian Solis came in at number 24. Here’s an excerpt: Almost every major brand harnesses Twitter to share news and build up a dialog with their customers. But, surprisingly, very few of the people behind those brands — the marketing teams, agency executives and creators of the tech that power digital advertising — use Twitter in the same way for themselves….

Digital Transformation is About Empathy First and Technology Second

Digital Transformation is About Empathy First and Technology Second

Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it. Many of you already follow some of the most notable trends disrupting markets today and I know you’re devising new strategies as a result in order to compete in these ever shifting markets. – Real Time – Social Media- Mobile – Sharing Economy – Peer-to-Peer Economy – Maker Economy – Internet of Things – Crowd…

FOX Business: Google Takes Aim at Hollywood Studio Model with YouTube

Robert Gray (@robertdgray) of FOXBusiness covered the rise of YouTube Spaces and Google’s investments in creating real world communities of aspiring Youtubers. Robert spoke with Brian Solis to get his perspective on the reasons behind the story… Google is trying to create “space” between its market leading YouTube video sharing platform and its competitors by disrupting the Hollywood studio model. “The content is what keeps people coming back (to watch more YouTube videos),” says Brian Solis, digital analyst and author,…

Brian Solis on Digital Transformation

Gloria Lombardi of Simply Communicate caught up with Principal Analyst at Altimeter Group Brian Solis, to learn what organizations are doing to adapt to the 21st Century. In this exclusive interview we also discuss about their recently announced partnership with Capgemini Consulting. Gloria Lombardi: Digital Transformation. What does it involve? And, which companies are doing well? Brian Solis: In our report “Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences” we analyzed some of…

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