Entrepreneur Magazine named Brian Solis as one of the “50 Favorite Online Marketing Influencers of 2014.” Excerpt (full post here): It’s getting more and more difficult to know which sources to trust online. This helps explain why lists such as this one are consistently some of the most read and shared: people want (no, need) to know that the content they’re reading is reliable and trustworthy. When it comes to determining the “top 50” of anything, there are any number of…
The Nation: The art and science of influencing your customers’ experience
The Nation recently discussed the importance of customer experience. More than merely reacting to it, the article discusses how to proactively influence it. The inspiration for this topic stems from Brian Solis’ most recent book, What’s the Future (WTF) of Business: Changing the way businesses create experiences. Following is an excerpt. Please read the original article here. Information from your customer journey is a great source of valuable insight about your customers. Define where you can make an impact This…
The Art of Selling Through #Unselling on Social Media
Using social media to discover leads and broker new business relationships has become an essential part of the sales process. In the second part of Hootsuite’s interview series with Altimeter analyst and best selling author Brian Solis, we gain his insight on how sales professionals need to think about social selling.
Here’s what startups are getting wrong according to Brian Solis
By Alix Drabek of BCBusiness A Q&A with the Silicon Valley thought leader “Everybody’s talking about disruption and innovation, but no one’s really disrupting or innovating. Everyone seems to be copying a lot,” says Solis, who opened GROW Conference 2014 with a rising call for real innovation. If you want your startup idea to succeed, put your customer’s expectations before your entrepreneurial ambitions, he argues—or your pitch could fall on deaf ears. BCBusiness spoke to Solis about disruption, customer engagement…
Born Digital: Meet Generation C, a new generation of connected customers
Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee…
USATODAY: Hate doing laundry? There’s an app to help you
Washio CEO and co-founder Jordan Metzner checks out mapping information with Washio staffers at the company’s Santa Monica, Calif., headquarters.(Photo: Sean Fujiwara) Jefferson Graham, USA TODAY covered the latest service to help you clean up your life…and yes, it’s an app. Washio, the Uber of Laundry, is the latest on demand service to help people get laundry picked up, cleaned and delivered as they wish. Jefferson talked to Brian about his thoughts on the fledgling company… I don’t know my…
![Insights on Social Customer Service [1 MIN VIDEO]](https://briansolis.com/wp-content/uploads/2014/08/Hootsuite-Brian-Solis-Customer-Service.png)
Insights on Social Customer Service [1 MIN VIDEO]
Brian Solis spent some time with the Hootsuite team on a rainy afternoon in San Francisco. The discussion focused on identifying challenges and opportunities facing businesses in a digital economy. The dialogue turned into a series with the first part focusing on the new age of customer service. Here Brian talks about those who share negative experiences and why and also how to counter them by investing in positive conditioning. See the original post by Hootsuite here. Watch the first…
Bloomberg: Zuckerberg’s Snapchat Envy Isn’t Disappearing
Mark Zuckerberg, chief executive officer of Facebook Inc., in San Francisco. Mark Milian of Bloomberg Businessweek took on Facebook’s attempts to compete against or outdo Snapchat. The article included thoughts by Brian Solis. The allure of Snapchat is hard to ignore. Following is an excerpt of Milian’s blunt take… Mark Zuckerberg’s Snapchat envy shows no signs of abating. Facebook’s various photo-messaging apps and add-ons haven’t managed to replicate Snapchat’s popularity for any extended period of time, according to data from…
Your Workforce is Disengaged: Here’s What To Do About it
Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever…
Can cartoons teach you about business? These just might
Brian Solis and Hugh MacLeod are long time friends. When Brian was writing What’s the Future of Business? Changing the way businesses create experiences, he set out to design the book as an experience unto itself. Part of that work was shape, design, layout and a whole slew of other UX strategies to make a print book matter in a digital world. Brian said that in the end, he successfully created an “analog app” by rethinking the navigation of a…
