Murray Newlands writing for Inc. assembled a list of 30 of the world’s top marketers. He states that each are worthy of following if you’re a business owner or marketing professional seeking to break through the noise. These distinguished marketers are the top influencers within their particular fields and have proven that they are the very best of the best. If you’re new to marketing or simply in need of some inspiration, this list is exactly what you need to…
Digital Transformation and the Race Against Digital Darwinism
Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission…
We Are All Millennials: The 7 Trends Changing the Future of Business
While Brian Solis was in Sydney earlier this year, he visited his friend Mathew Slavica, Founder of Digital Stand. The result of that conversation turned into a series of posts and a pretty incredible video. Mathew wrote about the engagement on LinkedIn… If you had a chance to interview one of the world’s most original and prominent thought leaders in social and new media, what could you hope to learn about the future of business? I had the opportunity to…
Digital Influencer Marketing for Brands
Marketo and Column Five created a useful infographic designed to help brands appreciate and plug into the world of digital influence. The infographic references Brian Solis’ report on digital influence, most notably the 3 “Rs” of Reach, Relevance and Resonance. Marketo also lists Brian as one of the top 8 digital influencers most retweeted by digital marketers.
NMX: What’s the Future of Business #WTF
NMX (New Media Expo) interviewed Brian Solis about his latest book, What’s the Future of Business: Changing the way companies create experiences. NMX: âHow many books have you written?â Include all formats: e-books / Digital downloads / Kindle and the old fashioned physical books – the ones I love where I can turn the pages and smell the freshly printed book off the shelf. @BrianSolis: This is something that I still can’t believe actually. It all traces back to Now…
Five Trends Shaping the Future of Work
Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If thereâs one thing that we can all agree on itâs that the world of work is changingâŠquickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years….
The Economist: What is Social Business?
From The Economist Intelligence Unit The Economist asks, “What is social business?” Brian Solis, Principal analyst at Altimeter Group, offers an answer. In an interview with Frieda Klotz, deputy editor at The Economist Intelligence Unit, Brian discusses the transformative nature of social business. Frieda Klotz: How will the role of a social business leader change over the next two years? Brian Solis: Let me start by saying this: the difference between social business and social media is very profound. I say that because…
Brian Solis: Social Business is a Philosophy
John Twohig recently wrote about the importance of businesses becoming social. He wondered, “How should the word ‘Social’ be featured in an overall business strategy? Social Business as defined by Brian Solis is a philosophy for the entire business. âSocial Business is a philosophy, a way of business where social technologies supported by new approaches facilitate a more open, engaged, collaborative foundation for how we work.â So said Brian Solis in a recent post. Use the word âsocialâ in front…
The Maker Movement and Its Impact on Supply Chain Transformation
I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive…
ADWEEK: Why Amazon’s Deal With Twitch Makes Sense
ADWEEK’s Michelle Castillo covered the acquisition of Twitch by Amazon. While it may have come out of left field, she wrote, analysts believe that the Amazon-Twitch acquisition dealâworth a princely sum of $970 millionâsounds like a perfect match. Michelle and Brian discussed the acquisition. Following is an portion of their conversation. Altimeter analyst Brian Solis pointed out that the move solidifies Amazon’s play to target the coveted youth that find themselves at home watching videos on YouTube and clips…
