Marketo and Column Five created a useful infographic designed to help brands appreciate and plug into the world of digital influence. The infographic references Brian Solis’ report on digital influence, most notably the 3 “Rs” of Reach, Relevance and Resonance. Marketo also lists Brian as one of the top 8 digital influencers most retweeted by digital marketers.
NMX: What’s the Future of Business #WTF
NMX (New Media Expo) interviewed Brian Solis about his latest book, What’s the Future of Business: Changing the way companies create experiences. NMX: “How many books have you written?” Include all formats: e-books / Digital downloads / Kindle and the old fashioned physical books – the ones I love where I can turn the pages and smell the freshly printed book off the shelf. @BrianSolis: This is something that I still can’t believe actually. It all traces back to Now…
Five Trends Shaping the Future of Work
Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years….
The Economist: What is Social Business?
From The Economist Intelligence Unit The Economist asks, “What is social business?” Brian Solis, Principal analyst at Altimeter Group, offers an answer. In an interview with Frieda Klotz, deputy editor at The Economist Intelligence Unit, Brian discusses the transformative nature of social business. Frieda Klotz: How will the role of a social business leader change over the next two years? Brian Solis: Let me start by saying this: the difference between social business and social media is very profound. I say that because…
Brian Solis: Social Business is a Philosophy
John Twohig recently wrote about the importance of businesses becoming social. He wondered, “How should the word ‘Social’ be featured in an overall business strategy? Social Business as defined by Brian Solis is a philosophy for the entire business. “Social Business is a philosophy, a way of business where social technologies supported by new approaches facilitate a more open, engaged, collaborative foundation for how we work.” So said Brian Solis in a recent post. Use the word “social” in front…
The Maker Movement and Its Impact on Supply Chain Transformation
I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive…
ADWEEK: Why Amazon’s Deal With Twitch Makes Sense
ADWEEK’s Michelle Castillo covered the acquisition of Twitch by Amazon. While it may have come out of left field, she wrote, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match. Michelle and Brian discussed the acquisition. Following is an portion of their conversation. Altimeter analyst Brian Solis pointed out that the move solidifies Amazon’s play to target the coveted youth that find themselves at home watching videos on YouTube and clips…
Entrepreneur: 50 Favorite Online-Marketing Influencers of 2014
Entrepreneur Magazine named Brian Solis as one of the “50 Favorite Online Marketing Influencers of 2014.” Excerpt (full post here): It’s getting more and more difficult to know which sources to trust online. This helps explain why lists such as this one are consistently some of the most read and shared: people want (no, need) to know that the content they’re reading is reliable and trustworthy. When it comes to determining the “top 50” of anything, there are any number of…
The Nation: The art and science of influencing your customers’ experience
The Nation recently discussed the importance of customer experience. More than merely reacting to it, the article discusses how to proactively influence it. The inspiration for this topic stems from Brian Solis’ most recent book, What’s the Future (WTF) of Business: Changing the way businesses create experiences. Following is an excerpt. Please read the original article here. Information from your customer journey is a great source of valuable insight about your customers. Define where you can make an impact This…
The Art of Selling Through #Unselling on Social Media
Using social media to discover leads and broker new business relationships has become an essential part of the sales process. In the second part of Hootsuite’s interview series with Altimeter analyst and best selling author Brian Solis, we gain his insight on how sales professionals need to think about social selling.
