Via CMO.com Brian Solis quite literally wrote the book on the future of business. As Principal Analyst at Altimeter Group, he’s a digital analyst, business strategist and futurist, specialising in change management and in creating new media strategies and frameworks to build bridges between companies and their customers, their employees and their stakeholders. He’s the author four books, the latest being “What’s the future of business?”. He’ll be speaking as part of the Innovations And Thought Leaders track at Adobe’s…
Digital Transformation Starts with Reimagining the Customer Experience
All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours. The thing is though, you must first define what a relationship with your customer looks and feels like and in turn, how they would describe it to their friends and colleagues. This is where the future of customer experience begins. At a time when technology is affecting how people go through life,…
TheStreet: March Madness Means Twitter Madness — but Will It Attract New Users?
TheStreet’s Jennifer Van Grove sees Twitter lighting up during NCAA’s March Madness, but she sets out to learn whether or not it means more users for the popular but slow growing social media network. Brian Solis shared his thoughts on the subject. Excerpt… Over the next two-and-a-half weeks, as college basketball teams compete for a national title, Twitter will be in a challenging battle of its own. The NCAA Men’s Basketball Tournament, known popularly as March Madness, will test Twitter’s…
SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6
Jumping the Shark Has Jumped the Shark SXSW is a special event. It is what you make it and what you allow it to be. And, that’s what makes it both personal and serendipitous. That doesn’t stop people from asking every year whether or not SXSW has jumped the shark. Did you know that jumping the shark was a Happy Days reference? Chris and I talk about why SXSW is important and we speak to attendees about why they travel…
Content Standard: Report Finds Digital Transformation Requires Cultural Shifts, Not New Tech
Krystal Overmyer discussed Brian Solis’ latest research on digital transformation over at the Content Standard. Excerpt… It’s undeniable that disruptive technologies have changed the way consumers interact with brands. Still, companies seem to fail to understand both what digital transformation is exactly and what it means for their brands. According to Brian Solis, Principal Analyst at Altimeter Group, the concept of transforming digitally reflects the quest to understand disruptive technologies. Moreover, transformation implies a realignment or investment in business models…
Meerkat and the Ephemeral State of Livestreaming
By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (stream) live experiences with friends and followers on Twitter. It’s basically an easy to use app that combines ephemeral livecasting/livestreaming on top of the Twitter platform but through a dedicated screen where participants can see video, who’s watching as well as the Tweets between them. I call it Meerkasting and yes, it’s already a verb. I realize that most of the words I…
CNN: Meerkat stole the show at SXSW. Sorry, Twitter
CNN’s Sarah O’Brien caught up with Brian Solis at SXSW to talk about Interactive’s darling app for 2015. Following are the highlights from their conversation… According to Brian Solis, analyst at Altimeter Group, the move could be an essential tipping point for Meerkat. “Its reliance on Twitter exposes a weakness for the app to maintain long-term scale,” said Solis. “It needs to also ensure that content producers and content consumers find one another.” Solis said this is one reason livestreaming…
Insights: Interviews on The Future of Social Media as Curated by Anil Dash and Gina Trapani
I’ve long admired the work of Anil Dash and Gina Tripani over the years. In many ways, each has shaped my perspectives in new media and its impact on our professional and personal lives over the years. It came as no surprise that Dash and Tripani collaborated on yet another project. This time, they created ThinkUp, a social media service that offers daily insights about you and your friends on Twitter and Facebook. To celebrate the launch of their latest…
Creating Truly Personal Omni-Channel Customer Experiences
When I was in London, I visited the Smart Focus HQ to shoot a series of videos, host a webinar and also sign books for local marketing professionals (videos and webinar accessible here.) While there, something unplanned and very cool began to surface and I’m excited to share the result with you here. We assembled all of the content, organized it, and developed additional material as a dedicated ebook. I’ve embedded it below or you can read more about it…
USAToday: Austin, like Twitter, has its fill of Meerkat
Photo: Jack Gruber/USA TODAY Everyone is Meerkasting these days with Meerkat, the hot new app that allows users to livestream with Twitter followers. USAToday covered the trend at SXSW and included Brian Solis in the article. Excerpt… On the outdoor patio of the Intercontinental Hotel, where industry analyst Brian Solis of Altimeter Group sat at a table filled with early tech adopters, one of the most popular uses of the app was using Meerkat to stream others using Meerkat.
