Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance. It’s hard to gauge or appreciate something so contextual however when we base our work on the measurement of the wrong things. Numbers do not reflect engagement. They…
CNN: Virginia murders show ugly side of autoplay
RIP Alison Parker and Adam Ward By Sara Ashley O’Brien, CNN The video circulated swiftly on social media. Both Facebook and Twitter autoplay videos. That means many users were unexpectedly viewing a video of the murders right in their newsfeeds. Twitter said it removed Williams’ profile page in eight minutes. Facebook said it did so as soon as it was flagged. For Twitter, autoplay is new. It announced the feature in June as a way for users to “keep up…
Attention is a Gift: Once you have my attention, why should I care?
I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior is true influence and that’s the core of what we stand for. Numbers do not mean much. Without purpose and intention, our work becomes part…
CKNW: Future of Work interviews Altimeter’s Brian Solis
CKNW’s Jon McComb interviewed Altimeter’s Brian Solis for the Future of Work show as part of the GROW Conference he co-produced with founder Debbie Landa.
Kent State University: 60 Resources for Getting Your EMBA and the Career You Want
Earning your Executive MBA is the first step to getting the career you want, and as a potential executive, itâs important for you to stay up-to-date on everything happening in the business world. The team at Kent State University created a helpful list of resources that cover a wide variety of topics. These resources will not only help you through the EMBA program, but they will also help you achieve your future career goals.Technology Brian Solis Twitter: @briansolis Perhaps one…
What Do You Stand For? #WDYSF
To change, to make things matter to real people, everything must begin with a new perspective and approach. Ask yourselfâŠWhat do you stand for? Itâs an important question you must answer before expecting anyone to stand alongside you. #WDYSF What is the value you wish to add? What is the value you wish to take away? How does engagement make things better or create new possibilities and opportunities for all involved? No matter how much we say or create, it…
PSFK Interview: Does Your Brand Have a Customer Experience Strategy?
by Macala Wright, PSFK Digital Futurist Brian Solis reveals how brands can navigate the consumer experience economy In 2013, Internet of Things expert and noted author, Brian Solis, released his book, Whatâs the Future of Business? In it, Solis wrote that the future of business comes down to relevance and the ability to understand how technology affects consumersâ decision-making processes. In my 2013 PSFK interview, Solis shared that consumers not only expect great brand experiences, but that they also believe…
RĂ©inventer lâexpĂ©rience du client connectĂ© : la vision de Brian Solis, gourou de lâengagement client
Le numĂ©rique bouleverse le parcours du consommateur. Les entreprises doivent adapter lâexpĂ©rience client afin que chaque interaction soit la plus efficace possible. Brian Solis, gourou de lâengagement client, livre la checklist des bonnes pratiques Ă appliquer. Qui dit transformation numĂ©rique, dit transformation de lâexpĂ©rience et du parcours client. Cela va nettement plus loin que de gĂ©rer de nouveaux points de contact. Câest ce que montre cette Ă©tude rĂ©alisĂ©e par Brian Solis, analyste principal de la sociĂ©tĂ© dâĂ©tudes Altimeter pour le…
USATODAY: Anonymity working for Whisper app
by Jefferson Graham, USATODAY Despite the huge outcry over anonymous comments on websites like Reddit and Yik Yak, Whisper has found a way to make anonymity work. Instead of name calling, bullying, harassment, racist taunts and homophobic slander that has characterized some online comments without names attached, Whisperâs brand is a nice anonymity. âWhat differentiates us from other platforms is that we only allow you to use anonymity as a shield and not as a sword,â says Michael Heyward, the…
It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?
 Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions. A few weeks ago, I visited New York on a beautiful summer day to participate in an event that I would love to repeat everywhere around the world. Prophet, a global brand strategy firm that recently acquired Altimeter Group, hosted an intimate event to explore the new horizons of digital customer experience (DCX). I was invited…
