Via VisionCritical Q&A with Brian Solis, a renowned author and digital analyst and featured speaker at the 2015 Vision Critical Summit in Chicago. As a digital analyst, Brian Solis spends a lot of his time thinking about the future of customer experience. So much so that he has written about it: his new book X:The Experience of Business Meets Design explores the various ways companies can design better experiences in a way thatâs more meaningful for customers. We recently spoke…
TechCrunch: The Interdependency Of Stanford And Silicon Valley
by Ritika Trikha, excerpt here was a time when Stanford University was considered a second-rate engineering school. It was the early 1940s, and the Department of Defense was pressed to assemble a top-secret team to understand and attack Germanyâs radar system during World War II. The head of the U.S. scientific research, Vannevar Bush, wanted the countryâs finest radio engineer, Stanfordâs Frederick Terman, to lead 800 researchers on this secret mission. But instead of basing the team at Termanâs own…
Why Customer Experience is The Catalyst for Digital Transformation
As a digital analyst, I spend a lot of his time thinking about the future of customer experience. So much so that my next book attempts to rethink the term “experience,” X:The Experience of Business Meets Design. “X” explores experience architecture the various ways companies can design meaningful and shareable experiences in every moment of truth. I recently spent time with the team at VisionCritical as part of the prep for its their upcoming conference in Chicago, 2015 Vision Critical…
5 Inspiring B2B Marketing Campaigns
by Ashley Taylor Anderson, excerpt The words âinspiringâ and âB2Bâ may not seem like they belong together in the same headline. B2B companies have gotten a bad rap when it comes to marketing campaigns, and that rap isnât entirely undeserved. Our products and services usually arenât very sexy, and trying to make them sexy with marketing can be challenging, to say the least. That said, creative marketers have succeeded in creating inspiring marketing content for their brands. Here are 5…
Racing IndyCars with Team Penske and Hitachi
On August 30th, 2015, I dropped the top on my 1960s Corvette Sting Ray, fired up the 427 and made my way from Silicon Valley to Sonoma Raceway for the big IndyCar race finale. For those who donât know, I am enamored with cars and have been since I was old enough to play with Hot Wheels. I remember obsessively washing my hands before and after too. In fact, my parents still tease me about it to this day because…
The Importance of Artistry in Business and Everything
I am a big fan of Chase Jarvis and I’m also proud to call him a dear friend. As I was preparing for the launch of my next book, I found this gem of a video from 2013. I can’t believe I lost this. In what is either a serendipitous or coincidental discovery, this video was shot as part of the official debut of CreativeLIVE‘s studio in San Francisco at the same time I was introducing What’s the Future of…
Apple’s Odd, Yet Effective, Social Media Strategy
CIO’s Matt Kapko recently explored why Apple’s social media strategy seems to play the game differently, according to its rules, and not the best practices of everyone else. We talked at length about it now and over the years. This time, I focused specifically on the question about why/why not have an @Apple account. Part of my thoughts made it into the final article, the rest is below for you to see. Excerpt: Apple does social media differently than its…
New Media and the Path to Business Transformation
I have a standing offer to all universities (around the world) that use my books as part of the editorial program. I will happily make time to speak to the class to address discuss the material and also answer student questions. In one such case, I joined my friend Kristian Strøbech who teaches budding media professionals at The Danish School of Media and Journalism along with his students for what turned out to be a fantastic conversation. I hope you…
The Hero’s Journey to Digital Transformation
I spent some time with Bernhard Steimel to help him with research for his “Smart Service” series. He sent over the audio files from our conversation for review. He organized them into snackable formats to make it easier for me to follow the conversation. It was so well done that he’s allowing me to share the discussion with you. Each audio segment ranges between two and four minutes. I hope these brief segments help you in some way… 1. The…
Facebook Advances Bazaar Ambitions
by Deepa Seetharaman, WSJ Excerpt Facebook Inc. is channeling eBay Inc. in its latest effort to become a trading bazaar. The social network is making it easier for its 1.49 billion users to buy, sell and trade used items from cars to waffle irons through a Facebook group. Facebook says more than 850 million people use its Groups feature each month, exploring shared interests ranging from politics to specific diseases. The company launched For Sale Groups late last year, and…
