GG08: Tech-Smart Events: Beyond the Shiny New Toys ReleasedJan 14, 2016 Hosts: Audrey Gallien and Brandt Krueger. Guests: David Adler, Brian Solis With seemingly endless technology options for events and meetings these days, itās easy to focus on whatās new and buzzy. But are industry professionals really making the connection between the technology and attendee experience? And how can organizers get from new tech to smart tech? In this episode, hosts Brandt Krueger and Audrey Gallien are joined by digital…
Neocom15: Customer Experience is the Sum of Emotional Reactions
As 2015 drew to a close, BrianĀ flew to DĆ¼sseldorf to close out NEOCOM, an annual event for multichannel retail and commerce. There, he spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years. Following the event, he met with the NEOCOM team to shoot a short three-minute video that heĀ would love for you to see. Video Topics/Questions: – Iteration vs. Iteration –…
The Future of Retail: Stop Iterating and Start Innovating
The team at OneStop invited me to Los Angeles to speak to a wonderful group of digital marketers, etailer/retailer, search and commerce strategists. Ā Among the many things I’m studying and speaking about these days, the future of retail is fascinating to me personally and professionally. The future of retail isn’t just about new technology, the latest gadgets and all of the incredible startups that are pushing retail, commerce and everything else forward. It’s also shaped byĀ connected/mobile customers who are more…
Customer Experience is the Sum of Emotional Reactions
As 2015 drew to a close, I flew to DĆ¼sseldorf from London to close out NEOCOM, an annual event for multichannel retail and commerce. There I spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years. Following the event, I met with the NEOCOM team to shoot a short three-minute video that I would love for you to see. Video Topics/Questions: –…
Small Business Trends: Businesses Should Create Experiences, Not Just Products or Services
via Small Business Trends, Brent Leary Brian Solis is one of the leading futurists/digital anthropologists in business today. Ā And his books, āThe End of Business as Usualā and āWhatās the Future of Businessā are best sellers and required reading to anyone interested in digital transformation. Ā And his new book, āX: The Experience when Business Meets DesignāĀ is probably his most ambitious ā and impressive ā book, focusing on the importance of experienced design and the role it will play in business…
Direct Marketing – Does Twitter Have a Future as a Marketing Medium?
by Al Urbanski, Senior Editor, Direct Marketing Excerpt Twitter CEO Jack Dorsey’s blog post this week heralding the end of the 140-character limit on tweets was met with surprise and consternation from most quarters. Isn’t the succinct electronic message the thing that defines Twitter? Perhaps, but it does nothing to define what need the network filled for marketers overwhelmed with choices, according to observers. Brian Solis, Altimeter Group analyst and author of a new book about customer experience called X,…
Top 10 Retail Banking Trends and Predictions for 2016
I’ve been spending an increasing amount of time studying the state and future of finance, banking and retail. Behind the scenes, I’ve spent time with several national and global finance companies/banks as well as several retailers all looking to understand the connected customer and their expectations and preferences when it comes to money, banking and shopping. When Jim Marous, co-publisher of The Financial Brand reached out to talk about the 2016 trends and predictions in retail banking, I was ready…
Los Angeles Times: Robot helpers are on the rise
by JenniferĀ Van Grove, LA Times, excerpt You may not have unwrapped a robot on Christmas, but your new year will be filled with artificial intelligence. The digital gift comes courtesy of Facebook, Google, Microsoft and other technology companies, large and small, that are making rapid advancements with virtual personal assistants that can solve problems and even complete tasks. The assistants, sometimes referred to as āchatbots,ā represent noteworthy advancements to computer programs that simulate conversations. Chatbots are not new ā perhaps…
Do Education and an Overload of Information Have a Battle to Fight?
via Ed Sessions, Excerpt The modern world has an increasing ability to make information accessible to people from all walks of life. Each technological advancement, in some way or another, leads to a greater access to information for people as a whole. Is this really a good thing for us to come up against? Or is it something that could turn out to be a perilous problem for all who are involved? Brian Solis: Relevancy We each face many different…
The 5 Most Popular Marketing Cloudcasts of 2015: Brian Solis and X
By Heike Young, Salesforce Excerpt In September 2015, Salesforce Marketing Cloud launched our first podcast: the Marketing Cloudcast. On the show, Joel Book and I interview marketing thought leaders, practitioners, authors, and more about key trends, technologies, and topics in marketing today. Weāve featured guests from a variety of industries and business sizes, from B2B tech to nonprofit to beauty. Theyāve taught us a lot, and if you work in digital marketing, Iām sure you can learn something from them,…
